---
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title: Rule Actions in B2C Commerce Einstein
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version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/cc/264-0-0/b2c_recommender_rule_actions.md
canonical_url: https://help.salesforce.com/s/articleView?id=cc.b2c_recommender_rule_actions.htm&release=264.0.0&type=5
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content_hash: 4a047d99f92fc529b64dbf6ca2b6c910b3bcdcc22016106cf4bd069b4b904eb8
description: Rule actions define how B2C Commerce Einstein Recommenders show, hide, or move matching items within a list.
products:
  - Commerce
  - B2C Commerce
release: "264"
---
# Rule Actions in B2C Commerce Einstein

Rule actions define how B2C Commerce Einstein Recommenders show, hide, or move matching items within a list.

![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-cc-b2c_merchandiser_administrator-264-0-0-production-enus/ea76f372-6cfa-42a6-8e7c-05c6df7abed8/images/icon_note.png)

Note When configuring rules, make sure to not create conflicting rules. For example, don't create rules that simultaneously try to show and hide the same product items. Don’t promote and demote the same product items at the same time, and so on.

There are four rule actions.

- Show―Causes the system to show only items that match the specified field values, and to hide any items that don’t match the specified field values.
- Hide―Causes the system to hide items that match the specified field values.
- Promote―Causes the system to raise the matching items, so that the product IDs matching the specified values can show in the list of product ids displayed in the recommendations.
- Demote―Causes the system to lower the matching item, so that the product IDs matching the specified values can fall outside of the list of product IDs displayed in the recommendations.