---
schema_version: "1"
id: 5fccfc32cd503c36d7821b0467162f69675796e197e30bd31e4cf1cc4f3a577c
title: Multi-Anchor B2C Commerce Einstein Product Recommendations
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/cc/264-0-0/b2c_recommender_anchor_rules.md
canonical_url: https://help.salesforce.com/s/articleView?id=cc.b2c_recommender_anchor_rules.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 50d2a73dc7bbed894390f9746a0932b925ab3fc5414d6fa7455e54aa083bce93
description: Rules for Product to product recommenders are similar to rules for other recommender types. However, Product to Product recommenders also have an anchor field and anchor field value.
products:
  - Commerce
  - B2C Commerce
release: "264"
---
# Multi-Anchor B2C Commerce Einstein Product Recommendations

Rules for _Product to product_ recommenders are similar to rules for other recommender types. However, Product to Product recommenders also have an _anchor field_ and _anchor field value_.

Einstein uses the anchor field and the anchor field value to determine whether to apply the remainder of a rule. That is, the anchor helps to determine whether Einstein applies the portion of a rule that is the same as the rules defined for other recommender types.

For example, say a storefront customer views a product, and the product contains a field that matches the anchor field and its anchor field value. In this scenario, the Einstein evaluates the remainder of the rule, and the action applies for matching items. The evaluation is identical to rules applied for all other recommender types.

But say a storefront customer views a product that doesn't match any configured anchor field and anchor field value. In this case, Einstein ignores the remainder of the rule and applies no action.