---
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title: Products in B2C Commerce
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/cc/264-0-0/b2c_products.md
canonical_url: https://help.salesforce.com/s/articleView?id=cc.b2c_products.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 2ead1ee429ab79429d8e350e5208a73157b55b842bd7075863c110bfdc08b6e0
description: Products are the items and services you sell. B2C Commerce stores all of your product data in your base product catalog. Your base product catalog can also be your storefront catalog or you can create a separate storefront catalog. You organize a catalog by categories. Categories can act as the storefront navigation to your products. For a product or service to show on your storefront, assign it to a category. Create any number of catalog, category, and product scenarios to address your business needs.
products:
  - Commerce
  - B2C Commerce
release: "264"
---
# Products in B2C Commerce

Products are the items and services you sell. B2C Commerce stores all of your product data in your base product catalog. Your base product catalog can also be your storefront catalog or you can create a separate storefront catalog. You organize a catalog by categories. Categories can act as the storefront navigation to your products. For a product or service to show on your storefront, assign it to a category. Create any number of catalog, category, and product scenarios to address your business needs.

- **[Product Types and Variations in B2C Commerce](https://help.salesforce.com/s/articleView?id=cc.b2c_product_types.htm&release=264.0.0&type=5)**  
    B2C Commerce uses different types of products to support requirements for different storefront ordering information, such as size, color, and customization options. This page includes a series of tables. The first table gives an overview of each product type and subsequent tables illustrate how each product type relates to catalogs, inventory, pricing, promotion, and search.
- **[Variation Slicing by Category](https://help.salesforce.com/s/articleView?id=cc.b2c_variation_slicing_by_category.htm&release=264.0.0&type=5)**  
    If you have a B2C Commerce variation product, it can appear in search results or landing pages using a single image or multiple images. Salesforce recommends using variation groups to show products in different categories. However, you can also show the same product differently in the keyword search results and in different categories, depending on the slicing rule used.
- **[Managing Product Options, Product Bundles, and Product Sets](https://help.salesforce.com/s/articleView?id=cc.b2c_maganging_product_options_bundles_sets.htm&release=264.0.0&type=5)**  
    You configure Product Options, Product Bundles, and Product Sets to groups products or products and variable options for sale on your B2C Commerce storefront.
- **[Product Search and Navigation in Business Manager](https://help.salesforce.com/s/articleView?id=cc.b2c_product_search_and_navigation_in_bm.htm&release=264.0.0&type=5)**  
    Use the B2C Commerce product tools to manage which products are available on your storefront and how they show on your storefront. In B2C Commerce, products are defined in the context of a catalog.
- **[Find Products with the Merchant Agent](https://help.salesforce.com/s/articleView?id=cc.b2c_aiproductsearch.htm&release=264.0.0&type=5)**  
    Describe the products that you want to find, and the B2C Merchant Agent converts your request into filters with product attributes, operators, and values. Generate filters for the product list from the Search by ID or name bar or from the Filters pane.
- **[Translate and Refine Product Information with AI](https://help.salesforce.com/s/articleView?id=cc.b2c_translateandrefinewithai.htm&release=264.0.0&type=5)**  
    Use AI to refine and translate product descriptions and other data by setting up the B2C Commerce Merchant Agent.
- **[Add, Modify, and Edit Products Manually](https://help.salesforce.com/s/articleView?id=cc.b2c_add_and_modify_and_edit_products_manually.htm&release=264.0.0&type=5)**  
    B2C Commerce Business Manager supports the manual addition, edit, and modification of products. Manually editing products is a good option when you have a few products to update. Besides adding products manually, you can also edit product details, modify product category assignments, and change product attribute assignments.
- **[Manage Product Category Assignments](https://help.salesforce.com/s/articleView?id=cc.b2c_manage_product_category_assignments.htm&release=264.0.0&type=5)**  
    For the product to be visible in the B2C Commerce storefront, you assign the product to a category. You assign the category to a catalog, and assign the catalog to a site.
- **[Product Attributes](https://help.salesforce.com/s/articleView?id=cc.b2c_product_attributes.htm&release=264.0.0&type=5)**  
    Product attribute definitions specify the product attributes that appear in the B2C Commerce storefront when the product is accessed through a category.
- **[Monitor Product Readiness](https://help.salesforce.com/s/articleView?id=cc.b2c_monitorreadinessinsights.htm&release=264.0.0&type=5)**  
    View insights into the readiness status of the products in your B2C Commerce catalog from the Merchant Tools Home page or the product list.
- **[Show Orderable Products Only](https://help.salesforce.com/s/articleView?id=cc.b2c_show_orderable_products_only_at_the_product_level.htm&release=264.0.0&type=5)**  
    Configure products so that only products that are available for order show in your B2C Commerce storefront search results.
- **[Link Products](https://help.salesforce.com/s/articleView?id=cc.b2c_linking_products.htm&release=264.0.0&type=5)**  
    Use the Links tab in the B2C Commerce Product Editor to create links between products. Link from or to products.
- **[Preview Products in the Storefront](https://help.salesforce.com/s/articleView?id=cc.b2c_previewing_products_in_the_storefront.htm&release=264.0.0&type=5)**  
    Preview products and content before it appears in the B2C Commerce storefront to make sure it appears as you want.
- **[Product Grid View](https://help.salesforce.com/s/articleView?id=cc.b2c_product_grid_view.htm&release=264.0.0&type=5)**  
    Use the grid view to see how modifications to the display order of your product appear in your B2C Commerce storefront.
- **[Configure Batch Processes for B2C Commerce Products](https://help.salesforce.com/s/articleView?id=cc.b2c_batch_processing_products.htm&release=264.0.0&type=5)**  
    To perform large-scale, one-time merchandising operations on many products efficiently, without editing each product individually, use batch processing for your products. For example, assign a product collection to a new category, remove discontinued products, set the same search or display attribute across many products.

#### See Also

- [Add a Product to the B2C Commerce Catalog (Video)](https://salesforce.vidyard.com/watch/wVTfpobCCwmXV1JnJvFe8J)