---
schema_version: "1"
id: ff132f7a08996ab6b595ac5a3b3bd09979faf24437fc136f95877f511ea42125
title: Product Attributes
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/cc/264-0-0/b2c_product_attributes.md
canonical_url: https://help.salesforce.com/s/articleView?id=cc.b2c_product_attributes.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: ef648537e544217e9b25e142753bc1a780e45850cee18ecee8bb28c709ef2aeb
description: Product attribute definitions specify the product attributes that appear in the B2C Commerce storefront when the product is accessed through a category.
products:
  - Commerce
  - B2C Commerce
release: "264"
---
# Product Attributes

Product attribute definitions specify the product attributes that appear in the B2C Commerce storefront when the product is accessed through a category.

For example, a digital camera has both photographic and digital characteristics. In addition to general attributes that apply to all products, the camera has camera-related and digital-related attributes. The camera also has internal attributes that don't appear on the storefront. In this example, you assign the camera phone to the Photography and the Digital Products categories.

For each category, you define the attributes that appear when the product is found via search or navigation using the Camera category.

- **[Assign Product Attributes](https://help.salesforce.com/s/articleView?id=cc.b2c_assign_product_attributes.htm&release=264.0.0&type=5)**  
    Set the product attributes that appear in the B2C Commerce storefront.
- **[Site-Specific Product Attributes](https://help.salesforce.com/s/articleView?id=cc.b2c_site_specific_product_attributes.htm&release=264.0.0&type=5)**  
    In B2C Commerce, products are defined at an organization level and can be shared across multiple catalogs and sites.
- **[Custom Product Attributes](https://help.salesforce.com/s/articleView?id=cc.b2c_custom_product_attributes.htm&release=264.0.0&type=5)**  
    Create a new B2C Commerce product attribute that you can use for site search, search refinements, or sorting rules.