--- schema_version: "1" id: d9d1b802d8a4e2cf5818b0973cc621ec760bcf30bdb7d2c88120c989155ae2a6 title: Playbooks and Additional Resources collection: admin version: current locale: en-us portal_url: https://docs.salesforce.com/admin/current/en-us/cc/264-0-0/b2c_playbooks_additional_resources.md canonical_url: https://help.salesforce.com/s/articleView?id=cc.b2c_playbooks_additional_resources.htm&release=264.0.0&type=5 source_site: help.salesforce.com content_type: documentation content_hash: ced3b53ce973def63ee22efac4e1f0f8d57f46eb724f425772b9a647aef49175 description: Looking for information that helps you address a specific area or insight when planning your next project? Well, look no further! We offer B2C Commerce Playbooks, Platform Adoption Playbooks, and additional resources that provide best practices for implementing, administering, and developing your ecommerce sites. products: - Commerce - B2C Commerce release: "264" --- # Playbooks and Additional Resources Looking for information that helps you address a specific area or insight when planning your next project? Well, look no further! We offer B2C Commerce Playbooks, Platform Adoption Playbooks, and additional resources that provide best practices for implementing, administering, and developing your ecommerce sites. New to B2C Commerce? Watch our [B2C Commerce Video Tutorials](https://help.salesforce.com/s/articleView?id=cc.b2c_videos.htm&release=264.0.0&type=5 "Watch instructional videos and step-by-step tutorials for B2C Commerce Business Manager. Learn how to rebuild search indexes, assign products to categories, create promotions and discounts, add products to the catalog, localize content in Page Designer, build dynamic customer groups, set visibility rules, manage content assets, use granular replication, and create Business Manager roles.") for step-by-step walkthroughs of common Business Manager tasks. Looking for information for developers? Go to [Commerce Developer Documentation](https://developer.salesforce.com/docs?lang=en-us&page=1&service=commerce). ## B2C Commerce Playbooks These B2C Commerce Playbooks cover a wide range of topics and help you use data and fact finding as your starting point for improving the shopper experience. - [Improve Average Order Value (AOV)](https://resources.docs.salesforce.com/rel1/doc/en-us/static/pdf/B2CCommerceIncreaseAverageOrderValuePlaybook.pdf) Learn about using average order value (AOV) as a metric to evaluate sales trends and measure merchandising and promotion strategies. - [Buy Online Pick up In Store (BOPIS)](https://resources.docs.salesforce.com/rel1/doc/en-us/static/pdf/SalesforceB2CCommerce-BOPISImplementationPlaybook-April2020.pdf) Enable functionality that gives a shopper the ability to buy on line and pick up at a local store. - [Improve the Checkout Experience](https://resources.docs.salesforce.com/rel1/doc/en-us/static/pdf/B2CCommerceCloudPlaybookImproveCheckoutExperience.pdf) Understand strategies and tools to help you review and optimize the checkout experience. - [Improve Conversion Rate](https://resources.docs.salesforce.com/rel1/doc/en-us/static/pdf/B2CCommerceConversionRatePlaybook.pdf) Understand how to analyze conversion trends and determine strategies to increase this key metric. - [Improve Product Discovery](https://resources.docs.salesforce.com/rel1/doc/en-us/static/pdf/B2CCommerceImproveProductDiscoveryPlaybook.pdf) Learn about strategies that drive conversion and revenue, helping site visitors find what they’re looking for. - [Increase Site Traffic](https://resources.docs.salesforce.com/rel1/doc/en-us/static/pdf/B2CCommerceImproveTrafficPlaybook.pdf) Learn key plays to drive qualified traffic and optimize site speed. ## Platform Adoption Playbooks Platform Adoption Playbooks help you understand the merchandising and marketing building blocks in Business Manager, including overviews of basic settings and functionality, tips, and best practices. - [A/B Testing](https://resources.docs.salesforce.com/rel1/doc/en-us/static/pdf/Commerce_Cloud_AB_Testing_Platform_Adoption_Playbook.pdf) Test site experiences to optimize results. - [Campaigns](https://resources.docs.salesforce.com/rel1/doc/en-us/static/pdf/Commerce_Cloud_Campaigns_Platform_Adoption_Playbook.pdf) Use campaigns to create unique shopping experiences for different customer segments. - [Content Slots](https://resources.docs.salesforce.com/rel1/doc/en-us/static/pdf/Commerce_Cloud_Content_Slots_Platform_Adoption_Playbook.pdf) Walk through the basics of how to use content slots for promotional and personalized messaging on your site. - [Coupon Codes](https://resources.docs.salesforce.com/rel1/doc/en-us/static/pdf/Commerce_Cloud_Coupon_Codes_Platform_Adoption_Playbook.pdf) Provide discounts by using coupon codes. - [Customer Groups](https://resources.docs.salesforce.com/rel1/doc/en-us/static/pdf/Commerce_Cloud_Customer_Groups_Platform_Adoption_Playbook.pdf) Tailor the site experience for different sets of customers. - [Promotions](https://resources.docs.salesforce.com/rel1/doc/en-us/static/pdf/Commerce_Cloud_Promotions_Platform_Adoption_Playbook.pdf) Create discounts to incentivize purchases and grow revenue. - [Search Engine Optimization (SEO)](https://resources.docs.salesforce.com/rel1/doc/en-us/static/pdf/seo_platform_adoption_playbook.pdf) Optimize SEO to make sure that search engines find your products. - [Site Search](https://resources.docs.salesforce.com/rel1/doc/en-us/static/pdf/Commerce_Cloud_Site_Search_Platform_Adoption_Playbook.pdf) Increase revenue by providing relevant search results. - [Sorting Rules](https://resources.docs.salesforce.com/rel1/doc/en-us/static/pdf/Commerce_Cloud_Sorting_Rules_Platform_Adoption_Playbook.pdf) Put products in a varied sequence using manual merchandising, active data, and Artificial Intelligence. - [Source Codes](https://resources.docs.salesforce.com/rel1/doc/en-us/static/pdf/Commerce_Cloud_Source_Codes_Platform_Adoption_Playbook.pdf) Use source codes to trigger unique shopping experiences based on traffic source. ## Retail Operations Canvas The Retail Operations Canvas visually captures the key operational steps involved in establishing a successful retail enterprise. Leverage these resources to map a holistic, customer-focused perspective on your organization’s operational activities. - [Retail Operations Canvas User Guide](https://resources.docs.salesforce.com/rel1/doc/en-us/static/pdf/Retail_Operations_Canvas_User_Guide_EN.pdf) Learn about using this tool to guide retail operations and team planning. - [Retail Operations Canvas Template](https://org62.my.salesforce.com/sfc/p/#000000000062/a/0M000000YDxW/QzzKAWMqtEnXf2lbNtUmq2_ACImLPJe0Ec1W30j3JEk) Use this retail operations template to highlight gaps, interfaces, and opportunities for growth.