---
schema_version: "1"
id: 77c9c273361c66025ee34692d5c7bb9caba69411d38a04976f768e5852cb4f78
title: Merchant Agent for B2C Commerce
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/cc/264-0-0/b2c_merchant_agent.md
canonical_url: https://help.salesforce.com/s/articleView?id=cc.b2c_merchant_agent.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: bad134d32daef3f439fcdecd8d09fadadc002f0bc46f4e0bbcf005a2884a9697
description: The Merchant Agent for B2C Commerce is an AI-powered assistant in Business Manager that automates merchandising tasks such as sorting rules, boost-and-bury configurations, and categorization for merchant admins. Merchant admins describe their intent in natural language, and the agent generates configurations that they can review and apply.
products:
  - Commerce
  - B2C Commerce
release: "264"
---
# Merchant Agent for B2C Commerce

The Merchant Agent for B2C Commerce is an AI-powered assistant in Business Manager that automates merchandising tasks such as sorting rules, boost-and-bury configurations, and categorization for merchant admins. Merchant admins describe their intent in natural language, and the agent generates configurations that they can review and apply.

Access the agent on the right side panel of the Visual Merchandising page in Business Manager. To use Visual Merchandising, a Salesforce admin adds the Business Manager Visual Merchandising module to the person in your company with a merchandiser role.

- **[Merchandising with the B2C Merchant Agent](https://help.salesforce.com/s/articleView?id=cc.b2c_merchandise_using_the_merchant_agent.htm&release=264.0.0&type=5)**  
    After you set up the B2C Merchant Agent, use it to automate merchandising tasks. Instead of manually configuring ranking, sorting, and product categorization, use natural language prompts with the Merchant Agent to automate these tasks.
- **[Guide Your Users Through Commerce Tasks with Commerce Agent Help Chat (Beta)](https://help.salesforce.com/s/articleView?id=cc.b2c_commerce_ai_agent_setup.htm&release=264.0.0&type=5)**  
    Bring generative AI chat-based help directly into Business Manager using Commerce Agent Help Chat. This agent guides you through commerce tasks and gives you contextual guidance and deep links using the latest help resources.

#### See Also

- [Translate and Refine Product Information with AI](https://help.salesforce.com/s/articleView?id=cc.b2c_translateandrefinewithai.htm&language=en_US)