---
schema_version: "1"
id: ba70ed3ccf3c549bbbe0d82bacefb39764abec628b2b9df7bd89286a7c1e7f6a
title: B2C Commerce with Agentforce Marketing
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/cc/264-0-0/b2c_marketing_intro.md
canonical_url: https://help.salesforce.com/s/articleView?id=cc.b2c_marketing_intro.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 30b516bab7bcd68ec60b61c200c3dad1217392a3fa564c26886a7214544aeace
description: Connect B2C Commerce to your Salesforce org to use shopper consents and notifications powered by Agentforce Marketing, Data 360, and Personalization. Add consent requests to your B2C Commerce storefront to collect email addresses and build your Agentforce Marketing audience. Automate abandoned cart notifications via email, SMS, or WhatsApp. You can also create post-order marketing notifications with personalized recommendations that trigger when a shopper completes a purchase.
products:
  - Commerce
  - B2C Commerce
release: "264"
---
# B2C Commerce with Agentforce Marketing

Connect B2C Commerce to your Salesforce org to use shopper consents and notifications powered by Agentforce Marketing, Data 360, and Personalization. Add consent requests to your B2C Commerce storefront to collect email addresses and build your Agentforce Marketing audience. Automate abandoned cart notifications via email, SMS, or WhatsApp. You can also create post-order marketing notifications with personalized recommendations that trigger when a shopper completes a purchase.

- **[Prerequisites for B2C Commerce with Agentforce Marketing](https://help.salesforce.com/s/articleView?id=cc.b2c_marketing_setup_prereq.htm&release=264.0.0&type=5)**  
    Before you can use B2C Commerce with Agentforce Marketing, configure the required Salesforce apps and features.
- **[Set Up Shopper Consents for B2C Commerce](https://help.salesforce.com/s/articleView?id=cc.b2c_marketing_setup_consents.htm&release=264.0.0&type=5)**  
    Add consent requests to your site to capture shopper emails and grow your marketing campaigns. Consent requests consume Data 360 credits. Contact your account executive to learn more about credit usage.
- **[Set Up Shopper Notifications for B2C Commerce](https://help.salesforce.com/s/articleView?id=cc.b2c_marketing_setup_notifications.htm&release=264.0.0&type=5)**  
    Send shoppers notifications, such as reminders for abandoned carts or post-order marketing notifications. Notifications require Salesforce Flow, Agentforce Marketing, and Data 360. Data 360 credits are consumed for each notification sent. For information about credit usage, contact your account executive. You can also enable Personalization to customize your marketing communications to specific shopper needs and preferences.

#### See Also

- [Set Up Shopper Consents for B2C Commerce](https://help.salesforce.com/s/articleView?id=cc.b2c_marketing_setup_consents.htm&release=264.0.0&type=5 "Add consent requests to your site to capture shopper emails and grow your marketing campaigns. Consent requests consume Data 360 credits. Contact your account executive to learn more about credit usage.")
- [Set Up Shopper Notifications for B2C Commerce](https://help.salesforce.com/s/articleView?id=cc.b2c_marketing_setup_notifications.htm&release=264.0.0&type=5 "Send shoppers notifications, such as reminders for abandoned carts or post-order marketing notifications. Notifications require Salesforce Flow, Agentforce Marketing, and Data 360. Data 360 credits are consumed for each notification sent. For information about credit usage, contact your account executive. You can also enable Personalization to customize your marketing communications to specific shopper needs and preferences.")