---
schema_version: "1"
id: 3f56225749b79b7cb61249c11c6011fcdaf6d44f6c65a747ef1a2baaa14afffc
title: Configure the B2C Commerce Shopper Notification Flow
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/cc/264-0-0/b2c_marketing_configure_sms_flow.md
canonical_url: https://help.salesforce.com/s/articleView?id=cc.b2c_marketing_configure_sms_flow.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 1fd7aa1232db84700cfb20e788850f213fa62ef69a9b40913ed5a30a6ed4c1e7
description: Configure the B2C Commerce with Agentforce Marketing notification flow to send automated SMS or WhatsApp messages to opted-in shoppers. In Flow Builder, configure the message action for your channel and link a Communication Subscription so each notification routes to the correct shopper and channel.
products:
  - Commerce
  - B2C Commerce
release: "264"
---
# Configure the B2C Commerce Shopper Notification Flow

Configure the B2C Commerce with Agentforce Marketing notification flow to send automated SMS or WhatsApp messages to opted-in shoppers. In Flow Builder, configure the message action for your channel and link a Communication Subscription so each notification routes to the correct shopper and channel.

**Before you begin:** [Assign channel numbers to your Communication Subscriptions](https://help.salesforce.com/s/articleView?id=cc.b2c_marketing_assign_channel_numbers.htm&release=264.0.0&type=5 "In B2C Commerce with Agentforce Marketing, a Communication Subscription links a shopper's consent record to a specific SMS or WhatsApp notification channel. Assign channel numbers before configuring the notification flow."), and set up the channel you're configuring: [set up your SMS channel](https://help.salesforce.com/s/articleView?id=mktg.um_channel_sms.htm&type=5&language=en_US) or [configure your WhatsApp Channel](https://help.salesforce.com/s/articleView?id=cc.b2c_marketing_configure_whatsapp_channel.htm&release=264.0.0&type=5 "Connect WhatsApp Business Manager to your B2C Commerce with Agentforce Marketing org and import a message template to send shopper notifications.").

1. Click App Launcher ![App Launcher](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-cc-b2c_merchandiser_administrator-264-0-0-production-enus/ea76f372-6cfa-42a6-8e7c-05c6df7abed8/cc/b2c_merchandiser_administrator/images/appLauncher.png), and then select **Flows**.
2. Select the notification flow for your channel: the B2C Commerce with Agentforce Marketing SMS notification flow, or the WhatsApp notification flow.
3. Click **Open Flow**. Flow Builder opens in a new browser tab.
4. In the flow chart, select the flow element that you want to configure.
    
    For WhatsApp, Flow Builder shows the action element in an error state until you add the WhatsApp template and configure the settings.
5. Configure the message action for your channel.
    
    | Channel | Steps |
    | --- | --- |
    | SMS | In the **Send SMS Message** panel, select the **Sender Code**. |
    | WhatsApp | Click **Select Message**, open your workspace, and select the WhatsApp template that you want to use. Click **Add**. Then configure the **Source App** and add the WhatsApp channel number. |
6. Select the **Communication Subscription**.
    
    The flow uses the communication subscription to resolve which opted-in shopper to send the notification to. Communication subscriptions appear in the flow only after you assign channel numbers to them. See [Assign Channel Numbers to Communication Subscriptions for B2C Commerce Shopper Notifications](https://help.salesforce.com/s/articleView?id=cc.b2c_marketing_assign_channel_numbers.htm&release=264.0.0&type=5 "In B2C Commerce with Agentforce Marketing, a Communication Subscription links a shopper's consent record to a specific SMS or WhatsApp notification channel. Assign channel numbers before configuring the notification flow.").
7. Click **Add**.