---
schema_version: "1"
id: bdb23b5737f94e0d8fca680c91df6ac399b4f0754a283d8fc72203c60885f898
title: Assign Channel Numbers to Communication Subscriptions for B2C Commerce Shopper Notifications
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/cc/264-0-0/b2c_marketing_assign_channel_numbers.md
canonical_url: https://help.salesforce.com/s/articleView?id=cc.b2c_marketing_assign_channel_numbers.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 4a4013b19d8d0d060c8a8431b996600a012889a8e5e555e85d9d7607435624fe
description: In B2C Commerce with Agentforce Marketing, a Communication Subscription links a shopper's consent record to a specific SMS or WhatsApp notification channel. Assign channel numbers before configuring the notification flow.
products:
  - Commerce
  - B2C Commerce
release: "264"
---
# Assign Channel Numbers to Communication Subscriptions for B2C Commerce Shopper Notifications

In B2C Commerce with Agentforce Marketing, a Communication Subscription links a shopper's consent record to a specific SMS or WhatsApp notification channel. Assign channel numbers before configuring the notification flow.

This topic applies to SMS and WhatsApp notifications. For email notifications, see [Customize and Activate a Notification Channel Template and Flow](https://help.salesforce.com/s/articleView?id=cc.b2c_marketing_customize_flow_and_template.htm&release=264.0.0&type=5 "Update a notification channel template with your B2C Commerce site logo and colors to provide a branded experience. After you install the flows and templates, activate the applicable flow in your connected Salesforce org to start sending notifications.").

To use SMS or WhatsApp notifications, [create at least one Shopper Consent](https://help.salesforce.com/s/articleView?id=cc.b2c_marketing_create_consents.htm&release=264.0.0&type=5 "Directly connect with your B2C Commerce shoppers by getting permission to send marketing communications according to the terms that you outline in the consent request.") first. When you create a Shopper Consent, B2C Commerce creates a corresponding communication subscription record in Data Cloud. Assign channel numbers to the communication subscription records.

If you're setting up WhatsApp notifications, also [configure your WhatsApp channel](https://help.salesforce.com/s/articleView?id=cc.b2c_marketing_configure_whatsapp_channel.htm&release=264.0.0&type=5 "Connect WhatsApp Business Manager to your B2C Commerce with Agentforce Marketing org and import a message template to send shopper notifications.").

If you're setting up SMS notifications, also [set up your SMS channel](https://help.salesforce.com/s/articleView?id=mktg.um_channel_sms.htm&type=5&language=en_US).

1. In your Salesforce org, from the App Launcher, find and select **Data Cloud** | **Consent** | **Subscriptions**.
2. Click **Edit** for the subscription you want to update.
3. In the **Edit Communication Subscription** window, add the channel number.
    1. If the subscription is for WhatsApp, select the WhatsApp number from the **WhatsApp Channels** dropdown list.
    2. If the subscription is for SMS, select the number from the **SMS Sender Code** dropdown list.
4. Save your changes.