---
schema_version: "1"
id: a0cc9654a49aa6b7e54aa98a8f5da7232bc91b837923a01f059a30b7a62670bb
title: Managing Stores in B2C Commerce
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/cc/264-0-0/b2c_managing_stores.md
canonical_url: https://help.salesforce.com/s/articleView?id=cc.b2c_managing_stores.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: cf74f18f0e34f74666c09c111b17d060667ee9dc19084f695cdf1dcf701ed2e2
description: Salesforce B2C Commerce supports the Brick to Click business model.
products:
  - Commerce
  - B2C Commerce
release: "264"
---
# Managing Stores in B2C Commerce

Salesforce B2C Commerce supports the _Brick to Click_ business model.

Most merchants provide both brick and mortar stores, and an online storefront. This approach to selling is called the _Brick and Click_ business model, where merchants have both an online and offline presence. The model enables customers to buy products traditionally through the store, or order products online, and have their purchases shipped to their door. This business model is especially popular with clothing, retail, electronics, and ‘big box’ stores.

The Brick and Click model gives customers options for they can shop. As a merchant, you make physical store information, such as address, phone number, hours of operation, and sales events easily available to customers online.

Create stores in Business Manager and use the store geolocations file to provide geolocation details for the B2C Commerce store locator functionality.

You can also offer the _pick-up from store_ capability within your online retail store. To set up _pick-up from store_, you associate a store with an inventory list using the B2C Commerce APIs and a Business Manager setting.