---
schema_version: "1"
id: 6720befad4d871259f748875a41ffed8c2e204438afbc60915f58625cea11e8e
title: Gross Merchandise Value
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/cc/264-0-0/b2c_gmv.md
canonical_url: https://help.salesforce.com/s/articleView?id=cc.b2c_gmv.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: adb365407e868b904db110c102ba1fe00b0d51e9e79bc4deab02e3fd9cb448b0
description: The Gross Merchandise Value (GMV) report provides GMV metrics of all B2C Commerce transactions for goods and services in a calendar month.
products:
  - Commerce
  - B2C Commerce
release: "264"
---
# Gross Merchandise Value

The Gross Merchandise Value (GMV) report provides GMV metrics of all B2C Commerce transactions for goods and services in a calendar month.

- **[GMV](https://help.salesforce.com/s/articleView?id=cc.b2c_analytic_reports_gmv.htm&release=264.0.0&type=5)**  
    GMV is reportable in US dollars and is defined as the total dollar value of all transactions for goods and services in a calendar month generated through Salesforce B2C Commerce, after application of all applicable shopping cart discounts and promotions identified by the customer as part of the transaction. GMV includes all transactions regardless of order and shipping status. Shipping and handling charges and taxes, when identified by the customer as part of the transaction within the B2C Commerce, are excluded from GMV.
- **[Taxation (Net and Gross) Impact on Subscription Fees](https://help.salesforce.com/s/articleView?id=cc.b2c_taxation_impacton_subscription_fees.htm&release=264.0.0&type=5)**  
    For proper calculation of GMV and resulting B2C Commerce subscription fees, it's critical that all orders have proper tax handling.
- **[Understanding VAT Implications](https://help.salesforce.com/s/articleView?id=cc.b2c_understanding_vat_implications.htm&release=264.0.0&type=5)**  
    In B2C Commerce, the value added tax (VAT) is a form of indirect sales tax paid on products and services at each stage of production or distribution, based on the value added at that stage and included in the cost to the ultimate customer. At each stage, the tax is assessed as a percentage on the amount by which goods increase in value from the raw materials or semi-manufactured stage.
- **[Create and Download a GMV Report](https://help.salesforce.com/s/articleView?id=cc.b2c_running_a_gmv_report.htm&release=264.0.0&type=5)**  
    Create a Gross Merchandise Value (GMV) report for B2C Commerce in Business Manager. Select from four report types: Order Journal, GMV Report per Month, GMV Report per Day, and GMV per Order. B2C Commerce also automatically generates daily and monthly GMV reports on production instances. You can download a report you create or an auto-generated report to a comma-separated values (CSV) file that you can import into a spreadsheet.
- **[Order Origination Attributes](https://help.salesforce.com/s/articleView?id=cc.b2c_order_origination_attributes.htm&release=264.0.0&type=5)**  
    As part of your omni-channel strategy, you can get a detailed breakdown of how your B2C Commerce orders originate in GMV reports.