---
schema_version: "1"
id: e57e22a9a1879a80161513e6c609828ca6a725843351d7423cdb887a7bddbb37
title: Explicit Recommendations
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/cc/264-0-0/b2c_explicit_recommendations.md
canonical_url: https://help.salesforce.com/s/articleView?id=cc.b2c_explicit_recommendations.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
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description: Create explicit relationships between recommendation sources and recommendation targets in B2C Commerce.
products:
  - Commerce
  - B2C Commerce
release: "264"
---
# Explicit Recommendations

Create explicit relationships between recommendation _sources_ and recommendation _targets_ in B2C Commerce.

Explicit recommendations provide one method for enabling product recommendations on a site. These recommendations are called "explicit" because they require you to explicitly link recommendation _sources_ (categories, products, or product sets) to recommendation _targets_ (products or product sets).

You manually configure explicit recommendations in Business Manager. However, an administrator can also create an import feed to input large numbers of recommendations for your site in a single job execution.

Explicit recommendations are often referred to as _cross-sells_ (recommend related products) or _up-sells_ (recommend more expensive products), though you can define recommendations more granularly. For example, implement multiple types of cross-sells, categorized as family products, complimentary or accessory products, and competing products. These product placements can appear in the storefront under labels such as _What's New,_ _May We Also Recommend,_ _You Might Also Like,_ and _Best Sellers._ They can appear in various sections of the storefront, most commonly on the home page, category display pages, product detail pages, and the shopping cart.

An explicit recommendation is a link from one product to a different product within Salesforce B2C Commerce. The initial product, or _source_, is either a product or a category. The other product is called the _target._ This link has an extensible type (for example, _cross-sell_ or _up-sell_), used in the storefront application to identify the recommendation type.

Explicit recommendations have a catalog scope and represent a typed link between catalog objects, specific categories, and products. Although explicit recommendations are related to these catalog elements, they exist independently. Explicit recommendations are sorted across types, not within types. B2C Commerce doesn't maintain a separate sort order for recommendation types such as _cross-sell_ or _up-sell._