---
schema_version: "1"
id: a9dffa166ae6de6dafa3e8f1ef6d7744c2003e2551899246a60d0d7a180a0fee
title: Enable Einstein AI, Agentforce, and the Merchant Agent
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/cc/264-0-0/b2c_enable_einstein_agentforce_for_merchant_agent.md
canonical_url: https://help.salesforce.com/s/articleView?id=cc.b2c_enable_einstein_agentforce_for_merchant_agent.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 88d0300083225b05439da705d37123d218978e1e03e481892045055eba3e3702
description: Enable Einstein and Agentforce features in your Salesforce org to support B2C Commerce Merchant Agent capabilities.
products:
  - Commerce
  - B2C Commerce
release: "264"
---
# Enable Einstein AI, Agentforce, and the Merchant Agent

Enable Einstein and Agentforce features in your Salesforce org to support B2C Commerce Merchant Agent capabilities.

1. In your Salesforce org, click ![Setup](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-cc-b2c_merchandiser_administrator-264-0-0-production-enus/ea76f372-6cfa-42a6-8e7c-05c6df7abed8/cc/b2c_merchandiser_administrator/images/setup_icon_no_border.png) and select **Setup**.
2. Follow the instructions in [Set Up Einstein Generative AI](https://help.salesforce.com/s/articleView?id=ai.generative_ai_enable.htm&language=en_US).
3. Follow the instructions in [Enable Agentforce](https://help.salesforce.com/s/articleView?id=ai.agent_setup_enable.htm&language=en_US).
4. In the Quick Find box, enter and select **Commerce Agentforce Settings**.
5. Turn on **Merchant Agent for B2C Commerce**, then refresh your browser.
    
    ![Agentforce Settings to turn on the B2C Merchant Agent](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-cc-b2c_merchandiser_administrator-264-0-0-production-enus/ea76f372-6cfa-42a6-8e7c-05c6df7abed8/cc/b2c_merchandiser_administrator/images/b2c_turn_on_merchant_agent.png)
6. In the Quick Find box, enter and select **Agentforce Agents**.
    
    If you don't see this option, verify that Einstein Generative AI is turned on. Verify that you have the required license and user permissions for your agent type.
7. Turn on Agentforce, and then refresh the page.
8. Verify that the **New Agent** button appears.
    
    ![New agent button in Salesforce setup](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-cc-b2c_merchandiser_administrator-264-0-0-production-enus/ea76f372-6cfa-42a6-8e7c-05c6df7abed8/cc/b2c_merchandiser_administrator/images/b2c_new_agent_button.png)
    
    If you don't see the button, verify that you have permissions for at least one agent type other than Agentforce (Default).