---
schema_version: "1"
id: 366213595323a6c0d9e7e6e6d0ad5fc86bd9d3c01718618bbbd9744c5306d675
title: B2C Commerce Einstein Product Recommendations
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/cc/264-0-0/b2c_einstein_site_recommendations.md
canonical_url: https://help.salesforce.com/s/articleView?id=cc.b2c_einstein_site_recommendations.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 1b2af34cfba99abd02be8aa56851079327533e25640c6d6c11918142594a674d
description: Use Einstein Product Recommendations to create and manage recommenders and assign strategies that predict the most relevant products to promote to individual shoppers.
products:
  - Commerce
  - B2C Commerce
release: "264"
---
# B2C Commerce Einstein Product Recommendations

Use Einstein Product Recommendations to create and manage recommenders and assign strategies that predict the most relevant products to promote to individual shoppers.

- **[Implementing B2C Commerce Einstein Product Recommendations](https://help.salesforce.com/s/articleView?id=cc.b2c_einstein_implement_prod_recs.htm&release=264.0.0&type=5)**  
    Implementing B2C Commerce Einstein Product recommendations requires configuring, running, and modifying various components. Different roles perform each of these tasks.
- **[B2C Commerce Einstein Recommenders](https://help.salesforce.com/s/articleView?id=cc.b2c_recommenders.htm&release=264.0.0&type=5)**  
    B2C Commerce Einstein has different types of product recommendations that you can place on specific pages.
- **[B2C Commerce Einstein Recommender Strategies](https://help.salesforce.com/s/articleView?id=cc.b2c_recommender_strategies.htm&release=264.0.0&type=5)**  
    After determining which recommenders you plan to use, specify recommendation strategies.
- **[B2C Commerce Einstein Recommenders and Available Strategies](https://help.salesforce.com/s/articleView?id=cc.b2c_recommenders_strategies_pairing.htm&release=264.0.0&type=5)**  
    Which strategies are available depends on the type of recommender that you want to use.
- **[B2C Commerce Einstein Recommender Rules](https://help.salesforce.com/s/articleView?id=cc.b2c_recommender_rules.htm&release=264.0.0&type=5)**  
    Rules enable you to manipulate a list of recommended product IDs before the list is passed to the storefront at run time. Each rule contains an action, a field, and one or more field values (attributes).
- **[Configure a B2C Commerce Einstein Recommender for Product Recommendations](https://help.salesforce.com/s/articleView?id=cc.b2c_recommender_config_product_recommendation.htm&release=264.0.0&type=5)**  
    When you create a product recommender, you specify the type of recommendation and the strategy you want to use. You can also add rules to fine-tune the recommendation.
- **[Preview Recommender Output in B2C Commerce Einstein](https://help.salesforce.com/s/articleView?id=cc.b2c_preview_recommender_output.htm&release=264.0.0&type=5)**  
    After adding or changing a recommender, preview the recommender output to see how the resulting list of recommendations appears to shoppers.
- **[Manage Complete the Set Categories in B2C Commerce Einstein](https://help.salesforce.com/s/articleView?id=cc.b2c_manage_cts_categories.htm&release=264.0.0&type=5)**  
    Use the Review Sets tab to manage all Einstein Complete the Set categories individually or use bulk enable or disable functions.
- **[Configuring Content Slots for Product Recommendations in B2C Commerce Einstein](https://help.salesforce.com/s/articleView?id=cc.b2c_configuring_slots_for_predictive_recommendations.htm&release=264.0.0&type=5)**  
    Use content slots to show product recommendations in your storefront.
- **[Developer Considerations for B2C Commerce Einstein Product Recommendations](https://help.salesforce.com/s/articleView?id=cc.b2c_dev_considerations_for_prod_recs.htm&release=264.0.0&type=5)**  
    Developer-focused considerations when configuring B2C Commerce Einstein product recommendations.