---
schema_version: "1"
id: de56cbce80b7a2f888d84bde8a8655b00487ab914e444639bcdb05cf3989e44c
title: B2C Commerce Einstein Privacy and Consent
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/cc/264-0-0/b2c_einstein_privacy_and_consent.md
canonical_url: https://help.salesforce.com/s/articleView?id=cc.b2c_einstein_privacy_and_consent.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 44a19506ff4b3bef2404d7d0a3f1860030841fed5d59b9f3e145c9f2dc240e07
description: When you set up B2C Commerce Einstein, set default privacy preferences and account for shopper consent.
products:
  - Commerce
  - B2C Commerce
release: "264"
---
# B2C Commerce Einstein Privacy and Consent

When you set up B2C Commerce Einstein, set default privacy preferences and account for shopper consent.

- **[Set B2C Commerce Einstein Privacy Preferences](https://help.salesforce.com/s/articleView?id=cc.b2c_einstein_set_privacy_preferences.htm&release=264.0.0&type=5)**  
    In Business Manager, configure the default setting for tracking-related privacy preferences.
- **[B2C Commerce Einstein Consent Management](https://help.salesforce.com/s/articleView?id=cc.b2c_einstein_consent_management.htm&release=264.0.0&type=5)**  
    With every click, Einstein collects shopper browsing events and updates the shopper’s predictive model in real time to calculate the most relevant experiences for the shopper.