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title: What Is B2C Commerce Einstein?
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description: Salesforce B2C Commerce Einstein is a suite of artificial intelligence-powered merchandising tools.
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  - Commerce
  - B2C Commerce
release: "264"
---
# What Is B2C Commerce Einstein?

Salesforce B2C Commerce Einstein is a suite of artificial intelligence-powered merchandising tools.

Using B2C Commerce Einstein tools, automate personalization-related tasks to enhance customer shopping experiences.

 
| B2C Commerce Einstein Tools | Description |
| --- | --- |
| Einstein Product Recommendations | Provides personalized product recommendations based on an individual shopper’s experience. |
| Commerce Insights | Captures shopper, order, and product data and displays products that are most commonly purchased together. Merchandisers can use this info to create product bundles, deals, and “complete the look” suggestions. |
| Einstein Search Dictionaries | Consumes site searches and terms used in searches that aren’t in the keyword list and makes recommendations to add them. |
| Einstein Predictive Sort | Sorts search results or the product display grid based on predictive intelligence. |
| Einstein Search Recommendations | Performs personalized term completion and corrections, and provides recommendations from recent search phrases, and popular or trending search phrases based on predictive intelligence. |

Before configuring Einstein tools, we recommend that you take the Deploy B2C Commerce Einstein trail in Trailhead to learn more about them.