--- schema_version: "1" id: 4d2a4abeca13b6c932a5cb6a81fa68023a149bdfbc1c9195491ecc71fef480c8 title: B2C Commerce Einstein Do-Not-Track Impact collection: admin version: current locale: en-us portal_url: https://docs.salesforce.com/admin/current/en-us/cc/264-0-0/b2c_einstein_dnt_feature_impact.md canonical_url: https://help.salesforce.com/s/articleView?id=cc.b2c_einstein_dnt_feature_impact.htm&release=264.0.0&type=5 source_site: help.salesforce.com content_type: documentation content_hash: 1f1d6b978f066e22691defff13efbf89fd3f987bc14919d994de55825b684108 description: When shoppers don’t consent to tracking, how Einstein functionality is affected can vary, depending on the feature. products: - Commerce - B2C Commerce release: "264" --- # B2C Commerce Einstein Do-Not-Track Impact When shoppers don’t consent to tracking, how Einstein functionality is affected can vary, depending on the feature. ![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-cc-b2c_merchandiser_administrator-264-0-0-production-enus/ea76f372-6cfa-42a6-8e7c-05c6df7abed8/images/icon_note.png) Note Overall functionality impact relates to the number of shoppers who opt out of tracking. This table describes the impact to using do-not-track (DNT) cookies for Einstein product recommendations.

Recommender Strategies	Impact	Result
Recent top selling	Works	You can still serve recommendations to the shopper, but the shopper’s purchase activity isn’t used to improve strategy recommendations.
Shoppers who viewed also viewed	Works	You can still serve recommendations to the shopper, but the shopper’s activity isn’t used to improve strategy recommendations.
Shoppers who viewed ultimately bought	Works	You can still serve recommendations to the shopper, but the shopper’s activity isn’t used to improve strategy recommendations.
Shoppers who bought also bought	Works	You can still serve recommendations to the shopper, but the shopper’s activity isn’t used to improve strategy recommendations.
Product affinity algorithm	Works	You can still serve recommendations to the shopper, but the shopper’s activity isn’t used to improve strategy recommendations.
Recent most viewed	Works	You can still serve recommendations to the shopper, but the shopper’s activity isn’t used to improve strategy recommendations.
Complete the Set	Works	Complete the Set recommendations function as expected. Do-not-track cookies have no impact on Complete the Set recommendations, because they aren't personalized to individual shopper activities.
Recently viewed	Doesn’t work	Do-Not-Track disables activity tracking, so you can’t follow a shopper’s recently viewed activity.
Real-time personalized	Doesn’t work	Do-Not-Track disables activity tracking, so you can’t follow a shopper's behavior and personalize recommendations.

This table describes the general impact for Einstein Commerce Insights and Einstein Search Dictionaries.

Einstein Commerce Insights	Einstein Commerce Insights still displays results, excluding the data of shoppers who have opted out.
Einstein Search Dictionaries	Einstein Search Dictionaries continues to work. Search queries from a Do-Not-Track shopper aren’t used to suggest recommendations.

This table describes the impact to using DNT cookies for Einstein Predictive Sort. ![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-cc-b2c_merchandiser_administrator-264-0-0-production-enus/ea76f372-6cfa-42a6-8e7c-05c6df7abed8/images/icon_note.png) Note When shoppers don’t consent to tracking, a Predictive Sort score isn’t calculated.

Configuration	Impact	Result
Predictive Sort as only Attribute	Doesn’t work	If a merchant uses only Predictive Sort as a sorting rule, the fallback sorting order is equivalent to product indexing order in the search index. The same sorting order occurs when there are no sorting rules on a page.
Predictive Sort as one of several attributes in the sorting rule	Works	The Predictive Sort attribute is effectively ignored.
Predictive Sort as part of a Dynamic Attribute	Works	The calculation occurs as normal but the Predictive Sort score is omitted.

![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-cc-b2c_merchandiser_administrator-264-0-0-production-enus/ea76f372-6cfa-42a6-8e7c-05c6df7abed8/images/icon_note.png) Note To mitigate do-not-track risks for Predictive Sort, best practice is to include Predictive Sort in an existing dynamic sorting rule. This method includes the sorting rule as a combination of different attributes. For example, the sorting rule is weighted with data. For example, this data can include text relevancy on keyword search results pages, or active data on category grid pages. This table describes the impact to using DNT cookies for Einstein Search Recommendations.

Type of Recommendation	Impact	Result
Popular searches	Works	You can still serve recommendations to the shopper, but the shopper’s activity isn’t used to improve strategy recommendations.
Recent searches	Doesn’t work	Do-Not-Track disables activity tracking, so you can’t follow a shopper’s recently viewed activity.
Suggested searches	Doesn’t work	Depends on recent searches.