---
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title: How Consent Management Works
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locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/cc/264-0-0/b2c_einstein_consent_mgmt_how.md
canonical_url: https://help.salesforce.com/s/articleView?id=cc.b2c_einstein_consent_mgmt_how.htm&release=264.0.0&type=5
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description: Einstein uses a specific do-not-track cookie to limit tracking for B2C Commerce shoppers who prefer to not be tracked.
products:
  - Commerce
  - B2C Commerce
release: "264"
---
# How Consent Management Works

Einstein uses a specific do-not-track cookie to limit tracking for B2C Commerce shoppers who prefer to not be tracked.

Use the B2C Commerce Privacy preferences in Business Manager to manage the do-not-track cookies and user consent. This preference sets a default tracking behavior for all new sessions created on the merchant site.