---
schema_version: "1"
id: 24c2e5eb1bdeb693ecd8630011d095cb2dddb452cb645670d0c3ca6e7f99907d
title: B2C Commerce Einstein and Data
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/cc/264-0-0/b2c_einstein_and_data.md
canonical_url: https://help.salesforce.com/s/articleView?id=cc.b2c_einstein_and_data.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: e9aab6cf4db2cef0cf4bf4573ee768f760b51ad9535dc18b6134f0343ba753f6
description: B2C Commerce Einstein needs input data that it gathers from shopper activity. Einstein uses this data for benchmarking and analysis to make intelligent data-driven personalization possible.
products:
  - Commerce
  - B2C Commerce
release: "264"
---
# B2C Commerce Einstein and Data

B2C Commerce Einstein needs input data that it gathers from shopper activity. Einstein uses this data for benchmarking and analysis to make intelligent data-driven personalization possible.

Using gathered data, Einstein can:

- Personalize recommendations.
- Personalize search results and category grid sorting.
- Identify new search synonyms.
- Analyze shopper baskets to identify products commonly purchased together.
- Provide shoppers with type-ahead search guidance, recent personal searches, and popular storefront searches.

To provide this level of shopper personalization, Einstein gathers and uses data from three sources:

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
      <colgroup>
        <col>
        <col>
      </colgroup>
      <thead class="slds-text-title_caps ">
        <tr class="">
          <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d237568e58">Data source</th>
          <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d237568e61">Description</th>
        </tr>
      </thead>
      <tbody>
        <tr class="">
          <td data-label="Data source" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d237568e58 ">Catalog</td>

          <td data-label="Description" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d237568e61 ">
            <p style="margin-bottom:0;">To collect product information from your catalog, run a catalog feed against
              your production instance.</p>
          </td>

        </tr>
        <tr class="">
          <td data-label="Data source" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d237568e58 ">Orders</td>

          <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d237568e61 ">
            <p style="margin-bottom:0;">To collect order information from your storefront, run an order feed against
              your production instance.</p>
          </td>

        </tr>
        <tr class="">
          <td data-label="Data source" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d237568e58 ">Clickstream</td>

          <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d237568e61 ">
            <p>Clickstream data is automatically collected from your site in real-time
              using pixel tracking; you don't perform any action to collect this data.</p>
            <p>The following activities are automatically tracked:</p><a name="b2c_einstein_and_data__ul_xdl_fwq_cmb"><!-- --></a>
            <ul id="b2c_einstein_and_data__ul_xdl_fwq_cmb">
              <li>Product View</li>

              <li>Add To Cart</li>

              <li>Finish Checkout</li>

              <li>View Recommendation</li>

            </ul>
          </td>

        </tr>
      </tbody>
    </table>

B2C Commerce Einstein uses machine-learning models to analyze the collected data.

- **[Einstein Data Usage by Feature](https://help.salesforce.com/s/articleView?id=cc.b2c_einstein_data_usage_features.htm&release=264.0.0&type=5)**  
    As an Einstein customer, it is important for you to know what data is being used in B2C Commerce and B2B Commerce products. This table lists the data that is used by each feature.