---
schema_version: "1"
id: a52fce940a985f3493715afac25ecbd5f2dcb135144de03689d082c750626de6
title: URL Syntax Without SEO
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/cc/264-0-0/b2c_digital_url_syntax_without_seo.md
canonical_url: https://help.salesforce.com/s/articleView?id=cc.b2c_digital_url_syntax_without_seo.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: fa60933dc9a037c0268d945e94df5af580baa79b932a63849439fd5ddf1ba316
description: To see the standard B2C Commerce URLs without search engine optimization, make sure that the URL Rules module is disabled.
products:
  - Commerce
  - B2C Commerce
release: "264"
---
# URL Syntax Without SEO

To see the standard B2C Commerce URLs without search engine optimization, make sure that the URL Rules module is disabled.

URL syntax can be understood simply as a protocol (`http`), host name (`www.sitegenesis.com`), and path (`/electronics/tvs/promopage.html`).

This section is based on the following URL example:

```
http://www.mystore.com/on/demandware.store/​Sites-YourShopHere-Site/​EN_US/Search-Show?_ie=iso-8859-1&cgid=G
```

The following table illustrates the URL generation pattern without any optimization:

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
      <colgroup>
        <col>
        <col>
        <col>
      </colgroup>
      <thead class="slds-text-title_caps ">
        <tr class="">
          <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d151031e56">URL part</th>
          <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d151031e59">Example Description</th>
          <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d151031e62">Example</th>
        </tr>
      </thead>
      <tbody>
        <tr class="">
          <td data-label="URL part" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d151031e56 ">Protocol</td>

          <td data-label="Example Description" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d151031e59 ">Protocol</td>

          <td data-label="Example" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d151031e62 ">
            <code>http</code>
          </td>

        </tr>
        <tr class="">
          <td data-label="URL part" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d151031e56 ">Host name</td>

          <td data-label="Example Description" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d151031e59 ">Host or domain name that you define under <span class="menucascade"><strong class="uicontrol">Merchant Tools</strong> | <strong class="uicontrol">Site</strong> | <strong class="uicontrol">SEO &amp; Discoverability</strong> | <strong class="uicontrol">Aliases.</strong></span>
          </td>

          <td data-label="Example" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d151031e62 ">
            <code>www.mystore.com</code>
          </td>

        </tr>
        <tr class="">
          <td data-label="URL part" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d151031e56 ">B2C Commerce identifier</td>

          <td data-label="Example Description" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d151031e59 ">A string indicating that the site is hosted on B2C
            Commerce.</td>

          <td data-label="Example" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d151031e62 ">
            <code>on/demandware.store</code>
          </td>

        </tr>
        <tr class="">
          <td data-label="URL part" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d151031e56 ">Instance name</td>

          <td data-label="Example Description" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d151031e59 ">The instance name. The structure is:
            <var>organization</var>-<var>site_name</var>-Site. The
            organization name can be defined under <span class="menucascade"><strong class="uicontrol">Administration</strong> | <strong class="uicontrol">Organization</strong> | <strong class="uicontrol">Organization Profile</strong></span>. The site name is defined by clicking App Launcher <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-cc-b2c_merchandiser_administrator-264-0-0-production-enus/ea76f372-6cfa-42a6-8e7c-05c6df7abed8/cc/b2c_merchandiser_administrator/images/appLauncher.png" alt="App Launcher"></span>, and then going to <span class="menucascade"><strong class="uicontrol">Administration</strong> | <strong class="uicontrol">Sites</strong> | <strong class="uicontrol">Manage Sites </strong> | <strong class="uicontrol">
                <var>Sitename</var>
              </strong></span>.
          </td>

          <td data-label="Example" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d151031e62 ">
            <code>Sites-YourShopHere-Site</code>
          </td>

        </tr>
        <tr class="">
          <td data-label="URL part" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d151031e56 ">Locale</td>

          <td data-label="Example Description" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d151031e59 ">
            <p>Defines the shown page's language.</p>
            <p>Global locales are set by clicking App Launcher <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-cc-b2c_merchandiser_administrator-264-0-0-production-enus/ea76f372-6cfa-42a6-8e7c-05c6df7abed8/cc/b2c_merchandiser_administrator/images/appLauncher.png" alt="App Launcher"></span>, and then going to <span class="menucascade"><strong class="uicontrol">Administration</strong> | <strong class="uicontrol"> Global Preferences</strong> | <strong class="uicontrol">Locales</strong></span>.</p>
            <p style="margin-bottom:0;">The locales used by a site are set by clicking App Launcher <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-cc-b2c_merchandiser_administrator-264-0-0-production-enus/ea76f372-6cfa-42a6-8e7c-05c6df7abed8/cc/b2c_merchandiser_administrator/images/appLauncher.png" alt="App Launcher"></span>, and then going to <span class="menucascade"><strong class="uicontrol">Merchant Tools</strong> | <strong class="uicontrol">Site</strong> | <strong class="uicontrol">Site Preferences</strong> | <strong class="uicontrol">Locales</strong></span>.</p>
          </td>

          <td data-label="Example" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d151031e62 ">
            <code>EN_US</code>
          </td>

        </tr>
        <tr class="">
          <td data-label="URL part" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d151031e56 ">Pipeline</td>

          <td data-label="Example Description" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d151031e59 ">Describes the pipeline to be used to get the desired
            content.</td>

          <td data-label="Example" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d151031e62 ">
            <code>Search-Show</code>
          </td>

        </tr>
        <tr class="">
          <td data-label="URL part" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d151031e56 ">Encoding</td>

          <td data-label="Example Description" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d151031e59 ">Optional. Only included to use an encoding other than UTF-8.
            The underscore is part of the parameter name. Usually, this is only needed if
            there is an affiliate system that is incapable of UTF-8 encoding making a
            request.</td>

          <td data-label="Example" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d151031e62 ">
            <code>_ie=iso-8859-1</code>
          </td>

        </tr>
        <tr class="">
          <td data-label="URL part" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d151031e56 ">Pipeline parameters</td>

          <td data-label="Example Description" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d151031e59 ">The parameters supplied to the pipeline to produce the page.
            In this case, the Search-show pipeline searches for the category id (cgid) of
            G.</td>

          <td data-label="Example" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d151031e62 ">
            <code>cgid=G</code>
          </td>

        </tr>
      </tbody>
    </table>