---
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title: Developer Considerations for B2C Commerce Einstein Product Recommendations
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version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/cc/264-0-0/b2c_dev_considerations_for_prod_recs.md
canonical_url: https://help.salesforce.com/s/articleView?id=cc.b2c_dev_considerations_for_prod_recs.htm&release=264.0.0&type=5
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description: Developer-focused considerations when configuring B2C Commerce Einstein product recommendations.
products:
  - Commerce
  - B2C Commerce
release: "264"
---
# Developer Considerations for B2C Commerce Einstein Product Recommendations

Developer-focused considerations when configuring B2C Commerce Einstein product recommendations.

- **[Multi-Anchor B2C Commerce Einstein Product Recommendations](https://help.salesforce.com/s/articleView?id=cc.b2c_recommender_anchor_rules.htm&release=264.0.0&type=5)**  
    Rules for _Product to product_ recommenders are similar to rules for other recommender types. However, Product to Product recommenders also have an _anchor field_ and _anchor field value_.
- **[Optimize Code for Multiple Anchor Recommendations in B2C Commerce Einstein](https://help.salesforce.com/s/articleView?id=cc.b2c_optimize_code_for_multi_anchor_recommendations.htm&release=264.0.0&type=5)**  
    Pass multiple product anchors to B2C Commerce Einstein to provide product recommendations based on customer-specific items.