---
schema_version: "1"
id: 7872b8b36ced46116b005a75ef2b3135564b5e839a08fb93902672f7e452e420
title: Data 360 for B2C Commerce
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/cc/264-0-0/b2c_data_cloud_overview.md
canonical_url: https://help.salesforce.com/s/articleView?id=cc.b2c_data_cloud_overview.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 15f673992318d1ab989006e3b675b96df29753bc06307f99cbf1d4135558ec45
description: Data 360 and B2C Commerce can combine to harmonize your business data, gain actionable insights, increase personalization, and create customer segments.
products:
  - Commerce
  - B2C Commerce
release: "264"
---
# Data 360 for B2C Commerce

Data 360 and B2C Commerce can combine to harmonize your business data, gain actionable insights, increase personalization, and create customer segments.

- **[Data 360 for B2C Commerce Considerations](https://help.salesforce.com/s/articleView?id=cc.b2c_intelligence_considerations.htm&release=264.0.0&type=5)**  
    When you set up Data 360 for B2C Commerce, you must have certain permissions and requirements configured.
- **[Set Up Data 360 for B2C Commerce](https://help.salesforce.com/s/articleView?id=cc.b2c_datacloud_commerce_setup_b2c.htm&release=264.0.0&type=5)**  
    To set up Data 360 for B2C Commerce, you need Data 360 and CommerceIntelligenceB2CE licenses.
- **[Data 360 Connectors for B2C Commerce](https://help.salesforce.com/s/articleView?id=cc.b2c_datacloud_connectors.htm&release=264.0.0&type=5)**  
    When you provision Data 360, it's connected to your Salesforce org and has access to data from B2B Commerce and Salesforce Order Management. You can use connectors to bring data into Data 360 from other sources, such as order data from B2C Commerce or engagement data from websites and mobile apps.
- **[Using Non-Production B2C Commerce Environments with Data 360](https://help.salesforce.com/s/articleView?id=cc.b2c_data_cloud_non_production_environments.htm&release=264.0.0&type=5)**  
    Starting with release 26.1, use non-production B2C Commerce environments with Data 360 features such as Engagement Events and Near Real-Time Segmentation.
- **[Enable Data Governance Permissions for Data 360 for B2C Commerce Objects](https://help.salesforce.com/s/articleView?id=cc.b2c_datacloud_governance.htm&release=264.0.0&type=5)**  
    To use Data 360 Data Governance features for Data 360 for B2C Commerce, grant access to the impacted objects according to an access policy.
- **[Ingesting B2C Commerce Data into Data 360](https://help.salesforce.com/s/articleView?id=cc.b2c_data_cloud_data_ingestion_container.htm&release=264.0.0&type=5)**  
    B2C Commerce provides several ways to bring your commerce data into Data 360 for harmonization, insights, and personalization.
- **[Intelligence Analytics Dashboards Powered by Data 360](https://help.salesforce.com/s/articleView?id=cc.b2c_intelligence_dashboards.htm&release=264.0.0&type=5)**  
    Create custom dashboards that display key store performance metrics to help you make data-driven decisions for business agility, using the CRM Analytics (CRMA) entitlements you get with Commerce Cloud B2C Premium. With CRMA, you can also build dashboards to surface your best-performing categories and products, monitor inventory health across locations and location groups, or explore customer first-time and repeat purchase behavior to drive and retain loyalty.
- **[Near Real-Time Customer Segmentation with Data 360](https://help.salesforce.com/s/articleView?id=cc.b2c_data_cloud_near_real_time_container.htm&release=264.0.0&type=5)**  
    B2C Commerce storefronts can now leverage customer segments created in Data 360 on a near real-time basis, eliminating the need for batch activation. With up-to-date customer segments, your storefronts can provide timely, personalized, and targeted shopper experiences.
- **[B2C Commerce CDP Connector](https://help.salesforce.com/s/articleView?id=cc.b2c_commerce_cloud_cdp_connector.htm&release=264.0.0&type=5)**  
    This connector is no longer recommended.