---
schema_version: "1"
id: 0b8fd78e7a8066c1fa80b77086565353ac580cca1b943c4781e86991d7ce6b9b
title: Create a Customer Group for Near Real-Time Segmentation
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/cc/264-0-0/b2c_data_cloud_near_real_time_create_customer_group.md
canonical_url: https://help.salesforce.com/s/articleView?id=cc.b2c_data_cloud_near_real_time_create_customer_group.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: d6605ccd1b95c94002c85e3cb0e45e702e14d5ac9e0bc641fe23634e4c7458c7
description: After you configure the near real-time segmentation feature, create a customer group in B2C Commerce for each Data 360 segment you want to use.
products:
  - Commerce
  - B2C Commerce
release: "264"
---
# Create a Customer Group for Near Real-Time Segmentation

After you configure the near real-time segmentation feature, create a customer group in B2C Commerce for each Data 360 segment you want to use.

For near real-time segmentation to work, create a customer group in B2C Commerce and associate it with your Data 360 segment. Create one customer group for each segment, for each site where you want to use the segment.

1. In Business Manager, click App Launcher ![App Launcher](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-cc-b2c_merchandiser_administrator-264-0-0-production-enus/ea76f372-6cfa-42a6-8e7c-05c6df7abed8/cc/b2c_merchandiser_administrator/images/appLauncher.png), and then select **Merchant Tools** | **Customers** | **Customer Groups**.
2. Click **New**.
3. Specify an **ID** for the customer group, and select **Dynamic** as the **Type**.
4. Click **Save**.
5. On the customer group detail page, to configure the membership rule, click **Select Attribute**.
6. Select customer.cdpData.segments.
7. Click **Select Operator**, and select **is equal**.
8. Click **Select Value**, copy and paste the segment name from Data 360, and click **Add**.
    
    The segment name is case-sensitive. Copy the exact segment name from Data 360 to make sure it matches.
9. Click **Save**.

The customer group is now associated with the Data 360 segment. Shoppers who belong to the segment in Data 360 are automatically included in this customer group. Use this customer group to target promotions, campaigns, and other personalized experiences.

#### See Also

- [Near Real-Time Customer Segmentation with Data 360](https://help.salesforce.com/s/articleView?id=cc.b2c_data_cloud_near_real_time_container.htm&release=264.0.0&type=5 "B2C Commerce storefronts can now leverage customer segments created in Data 360 on a near real-time basis, eliminating the need for batch activation. With up-to-date customer segments, your storefronts can provide timely, personalized, and targeted shopper experiences.")