---
schema_version: "1"
id: bb64acdb9ed7ece8e3a1d2b478624b6633c1a504d34ca10e1805a1bda094cf56
title: Customers in B2C Commerce
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/cc/264-0-0/b2c_customers.md
canonical_url: https://help.salesforce.com/s/articleView?id=cc.b2c_customers.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 7f6685c47cb88a9415ff0ced45ff7d1e739fe30f9ec71e051c5f4f4735d9bb17
description: Customize how you manage customer records, customer login access, and customer search. Define how long you want to retain product lists in wish lists, and gift registries for anonymous customers.
products:
  - Commerce
  - B2C Commerce
release: "264"
---
# Customers in B2C Commerce

Customize how you manage customer records, customer login access, and customer search. Define how long you want to retain product lists in wish lists, and gift registries for anonymous customers.

Use Business Manager to:

- Search the customer database.
- Add, edit, and delete customer data.
- Create and manage new customer attributes.
- Create and manage customer lists that can span multiple sites.
- Import/Export customer data from/to external databases.
- Define customer groups to target specific customers for marketing campaigns.
- Export snapshots of customer data.