---
schema_version: "1"
id: ee6e1499efc5a004d16becf55862cea64d789ced718e1ce3307264ef276ea725
title: Create Customer Lists in B2C Commerce
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/cc/264-0-0/b2c_creating_customer_lists.md
canonical_url: https://help.salesforce.com/s/articleView?id=cc.b2c_creating_customer_lists.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 236331b09784e05677c0a99d327b7f6c10c3f159d45ddef1a6f53c43a914bdc7
description: Create a customer list on your Staging instance.
products:
  - Commerce
  - B2C Commerce
release: "264"
---
# Create Customer Lists in B2C Commerce

Create a customer list on your Staging instance.

To create customer lists, you must have permission to access the **Administration** | **Sites** | **Customer Lists** module.

1. Click App Launcher ![App Launcher](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-cc-b2c_merchandiser_administrator-264-0-0-production-enus/ea76f372-6cfa-42a6-8e7c-05c6df7abed8/cc/b2c_merchandiser_administrator/images/appLauncher.png), and then select **Administration** | **Sites** | **Customer Lists**.
2. Click **New**.
3. On the New Customer List page, enter an ID for the new list.
4. To create a customer list, click **Apply**.
5. On the customerList page, General tab:
    1. Enter or change the description.
    2. Specify the Customer Number Sequence.
        
        Salesforce recommends that you select **Unique per Organization**. The format used for this sequence number is set on the [Global Preferences](https://help.salesforce.com/s/articleView?id=cc.b2c_global_preferences.htm&release=264.0.0&type=5 "Configure global preferences for the entire organization, and sometimes, override those preferences at the site level. Global preferences include setting the time zone, locale, and sequence numbers for a site.") Sequence Numbers page.
    3. Configure Customer Profile Retention.
        
        Customer profile retention is the number of days Salesforce B2C Commerce stores a customer profile (1-99,999). Profiles are automatically removed for customers who haven't visited the site within the specified number of days. Leave it blank if customer profiles won't be purged from B2C Commerce.
    4. Configure Customer Login Settings:
        
        - Customer Lockout Enabled: Enable or disable automatic lockout of customer after a set number of failed login attempts.
        - Maximum Invalid Login Attempts: The number of consecutive incorrect logins after which a customer account is temporarily disabled (1-200).
        - Lockout Effective Period: The time period after which a locked out customer can log in again.
        - Login Attempt Reset Time: The time period after which the count of invalid login attempts is reset to 0.
        - Minimum Password Length: Minimum number of characters required for a valid password.
        - Minimum Password Special Characters: Minimum number of special characters required for a valid password. Any character other than A-Z, a-z, or 0-9 counts as a special character, including the at (@) sign. Business Manager shows these examples: $%/()\[\]{}=?!.,-\_\*|+~#.
        - Password Must Contain Letters: Enforces letters within passwords, optionally enforces a mix of lower and upper case letters.
        - Password Must Contain Numbers: True or False.
        - Passwords Expire In: The period after which a password expires. The default is _Never_.
        - Password Reset Tokens Expire In: The period after which a password reset token expires. The period can also be configured in customer list imports via the header attribute `max-password-reset-token-age`.
            
            ![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-cc-b2c_merchandiser_administrator-264-0-0-production-enus/ea76f372-6cfa-42a6-8e7c-05c6df7abed8/images/icon_note.png)
            
            Note changes to this setting aren't automatically reflected in the customer password reset email text in the SiteGenesis application. This email contains a hard-coded expiration time of 30 minutes. You update the email template manually.
    5. Click **Apply**.
6. On the customerList page, Site Assignments tab:
    1. To configure a customer list for that site, select a site.
    2. Click **Apply**.
7. On the customerList page, Customers tab, you can [delete customers](https://help.salesforce.com/s/articleView?id=cc.b2c_deleting_customers_from_customer_lists.htm&release=264.0.0&type=5 "Delete customers from a customer list as necessary.") from the list.
8. Click **Apply** and **<<Back to List**.
9. On the Customer Lists page, view the new list.