---
schema_version: "1"
id: fa7d1183936ac479aa2cdb40f0c7b46e69dd05a1a6da0181bf86d73fefd3d98d
title: Create a Customer Group in B2C Commerce
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/cc/264-0-0/b2c_creating_a_customer_group.md
canonical_url: https://help.salesforce.com/s/articleView?id=cc.b2c_creating_a_customer_group.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 4261fe7e6d65bf6f0c88e385bebbc080e895df6d8a8b2b8000a2599b72266f1d
description: Create and edit customer groups and assign customers to them for marketing.
products:
  - Commerce
  - B2C Commerce
release: "264"
---
# Create a Customer Group in B2C Commerce

Create and edit customer groups and assign customers to them for marketing.

1. Click App Launcher ![App Launcher](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-cc-b2c_merchandiser_administrator-264-0-0-production-enus/ea76f372-6cfa-42a6-8e7c-05c6df7abed8/cc/b2c_merchandiser_administrator/images/appLauncher.png), and then select **site** | **Merchant Tools** | **Customers** | **Customer Groups**.
2. On the Customer Groups page, create or edit customer groups.
    
    The grid shows the ID, description, type, and number of customers for static groups.
    
    Right-click links on this grid to perform standard actions such as opening the selection in a new tab or window.
    
    1. Click the filter icon and select the filter type.
    2. To sort by fields, click the ID or Description column headers.
3. To create a customer group:
    1. On the Customer Groups page, click **New**.
    2. On the Create New Customer Group window, enter the ID and description, for example, USA\_CA\_Customers.
        
        When created, this field is read-only.
    3. Select a type from one of the following:
        
        - **Static:** Merchant-defined. Manually assign customers to these groups either in Business Manager or via Import.
        - **Dynamic:** Merchant-defined. Using customer data, group membership rules dictate which customers belong to the group and which don't. You can't assign customers to these groups explicitly.
        
        `System` types are predefined Salesforce B2C Commerce groups. Customers are automatically assigned to these groups. These groups can't be edited or deleted. They include the following:
        
        - Everyone: All customers of the site, both unregistered and registered)
        - Registered: All registered customers of the site
        - Unregistered: All unregistered customers of the site
    4. Click **Save**.
    5. For dynamic customer groups, see Creating a Dynamic Customer Group.
    6. For static customer groups, continue with these instructions.
4. To edit a static customer group:
    1. On the Customer Groups page, click the customer group ID.
    2. On the Edit Customer Group - customergroup page, General tab, enter or edit a description.
    3. Click the **Members** tab.
        
        If customers are already assigned, the customer number, last and first name, login ID, email address, and enabled/disabled show in a grid format.
    4. Search for customers who are already members by login ID.
        
        ![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-cc-b2c_merchandiser_administrator-264-0-0-production-enus/ea76f372-6cfa-42a6-8e7c-05c6df7abed8/images/icon_note.png)
        
        Note When you disable elastic search in Business Manager, search for customers by last name and by login ID.
    5. Click the filter icon.
        
        Filter by Customer Number, Last Name, First Name, Email, or Enabled.
        
        Enter the filter details, for example, the specific last name you're searching for. The filters also work for substrings, for example, a search for the first name `Mar` finds `Maria`, `Martin`, and `Martha`.
    6. Click **Assign** to assign customers.
        
        If no customers are assigned to the group, the link Assign members to this customers group link appears beneath the empty grid (showing grid headers only).
    7. On the Assign Customers window, search for or filter as described previously.
        
        Use this window to see customer details and if the customer is enabled.
    8. Select the customers you want to add to the group and click **Assign**.
        
        The Edit Customer Group - customergroup page opens, showing the customers you've assigned to the customer group.
    9. To unassign members, select one or more members on the Edit Customer Group page and click **Unassign**. You can also click the **Unassign** icon at the end of each row.
    10. Click **Save**.
5. Preview products based on customer groups.
6. Assign a customer group to a campaign or an A/B Test.

#### See Also

- [Create a Dynamic Customer Group in B2C Commerce (Video)](https://salesforce.vidyard.com/watch/zwGd7j2pQzjTbdpkjTRDwW)