---
schema_version: "1"
id: 8eaac1a9e7001717cb3b659e240e4cc06dbc2d6aad24ec53b7bfbe29891c7a82
title: Create a Campaign in B2C Commerce
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/cc/264-0-0/b2c_creating_a_campaign.md
canonical_url: https://help.salesforce.com/s/articleView?id=cc.b2c_creating_a_campaign.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: e48523217b4df50740f7e16dfd8dbfb5ed6edcfbfe337af6b2c1bd8cf4311ca0
description: A campaign acts as a wrapper for your promotions and qualifiers. When you create a campaign, define a schedule and qualifiers for an entire group of promotions or slot configurations.
products:
  - Commerce
  - B2C Commerce
release: "264"
---
# Create a Campaign in B2C Commerce

A campaign acts as a wrapper for your promotions and qualifiers. When you create a campaign, define a schedule and qualifiers for an entire group of promotions or slot configurations.

All experiences within the campaign, such as promotions, slot configurations, and sorting rules, inherit the details in the campaign. You can override or refine all inherited details, except for the campaign enabled setting.

![Tip](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-cc-b2c_merchandiser_administrator-264-0-0-production-enus/ea76f372-6cfa-42a6-8e7c-05c6df7abed8/images/icon_tip.png)

Tip We recommend including promotions with similar schedules in the same campaign. If you have a promotion that doesn't share characteristics with any other promotion, consider putting it in a separate campaign.

1. Click App Launcher ![App Launcher](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-cc-b2c_merchandiser_administrator-264-0-0-production-enus/ea76f372-6cfa-42a6-8e7c-05c6df7abed8/cc/b2c_merchandiser_administrator/images/appLauncher.png), and then select **Merchant Tools** | **site** | **Online Marketing** | **Campaigns**.
2. Click **New**.
3. Specify the general details.
4. Specify the campaign dates or select **No Start Date** or **No End Date**.
    
    If you don't schedule any dates, the campaign runs indefinitely.
5. To refine who can use the campaign and how they can trigger it, create and assign qualifiers.
6. To configure a specific version of a campaign that you want to show to a particular audience, create and assign experiences.
    
    In the Experiences section, you can add a promotion, slot configuration, and sorting rules. You can create, modify, and assign all these elements of an experience.
    
    - If you add a promotion to your experiences, change promotion exclusivity from within the experience.
    - If you add a slot configuration, modify the schedule and assign customer groups.
    - If you add a sorting rule, select which categories the sorting rule affects.
7. When you're satisfied with your campaign configuration, enable it. You can also enable a campaign from the list on the main Campaign page.
    
    ![List of B2C Commerce campaigns on the main campaign page](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-cc-b2c_merchandiser_administrator-264-0-0-production-enus/ea76f372-6cfa-42a6-8e7c-05c6df7abed8/cc/b2c_merchandiser_administrator/images/b2c_campaign_list_updated_ui.png)
    
    When a campaign is disabled, all the promotions within it are also disabled.

#### See Also

- [_Trailhead_: Salesforce B2C Commerce Campaigns and Promotions](https://trailhead.salesforce.com/content/learn/modules/b2c-campaigns-and-promotions)