---
schema_version: "1"
id: 2716e3354d0380a5b86fd9f249609c1e5ca033d4de8bfbb13cd53654dcf72218
title: Create Boost and Bury Rules with the B2C Merchant Agent
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/cc/264-0-0/b2c_create_boost_bury_merchant_agent.md
canonical_url: https://help.salesforce.com/s/articleView?id=cc.b2c_create_boost_bury_merchant_agent.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 2b9e70455fc3a22f41561127d94942494566e5126000557a8a94be99c55145e5
description: Use the Merchant Agent to create boost and bury rules with natural language prompts. Agentic rule creation is available only for categories. Create search term boost and bury rules manually.
products:
  - Commerce
  - B2C Commerce
release: "264"
---
# Create Boost and Bury Rules with the B2C Merchant Agent

Use the Merchant Agent to create boost and bury rules with natural language prompts. Agentic rule creation is available only for categories. Create search term boost and bury rules manually.

1. In Business Manager, select **Merchant Tools** | **site** | **Products and Catalogs** | **Visual Merchandising**.
2. Select **Category** and enter the category you want to modify.
3. In the right-hand panel, click **Curate**.
    
    The Curate page opens.
4. In the **Action** field, select **Boost and Bury**, and enter a description of what product you want to boost or bury.
    
    For example, in the category Mens > Clothing > Dress Shirts, enter Boost all white dress shirts.
5. Click **Create**.
    
    The rule details appear on the page.
    
    ![Boost rule created by the Merchant Agent](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-cc-b2c_merchandiser_administrator-264-0-0-production-enus/ea76f372-6cfa-42a6-8e7c-05c6df7abed8/cc/b2c_merchandiser_administrator/images/b2c_vm_curate_boost_bury_rule.png)
6. Review the rule. If the rule meets your requirements, click **Apply**.
    
    The rule appears in the right-side panel of the main Visual Merchandising workspace.
    
    ![Boost rule details](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-cc-b2c_merchandiser_administrator-264-0-0-production-enus/ea76f372-6cfa-42a6-8e7c-05c6df7abed8/cc/b2c_merchandiser_administrator/images/b2c_merchant_agent_vm_rules_panel_boost_bury.png)

#### See Also

- [Create a Boost or Bury Rule](https://help.salesforce.com/s/articleView?id=cc.b2c_create_boost_and_bury_rules.htm&language=en_US)