---
schema_version: "1"
id: 867fda13c80095067197cdc4c4fbe1b8a1695e5df9b598b42ccadf465fc07230
title: Create a Boost or Bury Rule
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/cc/264-0-0/b2c_create_boost_and_bury_rules.md
canonical_url: https://help.salesforce.com/s/articleView?id=cc.b2c_create_boost_and_bury_rules.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: c5335a41c5e74742db95052cd712d6339673baa0c41b6313a5583e824c722185
description: Create a rule that boosts or buries matching products in your B2C Commerce storefront for a search term, a category, or site-wide context.
products:
  - Commerce
  - B2C Commerce
release: "264"
---
# Create a Boost or Bury Rule

Create a rule that boosts or buries matching products in your B2C Commerce storefront for a search term, a category, or site-wide context.

Before you begin, make sure that you have set up the attribute. See [Prepare Attributes for Boost and Bury Rules](https://help.salesforce.com/s/articleView?id=cc.b2c_enable_boost_and_bury.htm&release=264.0.0&type=5 "Prepare your B2C site to create boost and bury rules in Visual Merchandising.").

![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-cc-b2c_merchandiser_administrator-264-0-0-production-enus/ea76f372-6cfa-42a6-8e7c-05c6df7abed8/images/icon_note.png)

Note To target active data attributes in a rule, the **Enable Active Data for Boost and Bury** feature switch must be on. If active data attributes don't appear when you configure the target criteria, this feature switch isn't on. Salesforce enables active data support for realms in phases. If the switch is available in your realm, an administrator can turn it on in Business Manager when **Enable Boost and Bury for Search** is on. If the switch isn't visible, contact Salesforce to request that it's enabled for your realm. See [Prepare Attributes for Boost and Bury Rules](https://help.salesforce.com/s/articleView?id=cc.b2c_enable_boost_and_bury.htm&release=264.0.0&type=5 "Prepare your B2C site to create boost and bury rules in Visual Merchandising.").

1. In Business Manager, click App Launcher ![App Launcher](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-cc-b2c_merchandiser_administrator-264-0-0-production-enus/ea76f372-6cfa-42a6-8e7c-05c6df7abed8/cc/b2c_merchandiser_administrator/images/appLauncher.png), and then select **Merchant Tools** | **Site** | **Products and Catalogs** | **Visual Merchandising**.
2. Open the search or category context where you want to apply the rule.
3. Click **New Rule**.
4. Name the rule and configure the target criteria, such as product attributes or IDs, active data attributes, and qualifiers.
    
    If you have multiple attributes with the same attribute ID, you can boost only one of the attributes. If you want the rule to apply site-wide, don't enter qualifiers.
5. Enter a rule name and configure target criteria, such as product attributes or IDs, and qualifiers.
    
    Leave qualifiers blank for site-wide behavior.
6. Define up to 10 conditions for the rule.
7. Select **Boost** or **Bury**, and set a factor value from 0 through 100.
    
    The factor determines how aggressively the product moves in search results relative to other products. Higher values have a stronger influence, while smaller factors apply more subtle adjustments. For more information, see [Boost and Bury Rules for B2C Commerce](https://help.salesforce.com/s/articleView?id=cc.b2c_boost_and_bury_rules.htm&release=264.0.0&type=5 "Boost and bury rules influence product ranking in search keyword and category results while preserving standard relevance and sorting logic. Use boost and bury rules to promote seasonal or high-margin products, deemphasize products that you don't want to dominate results, and apply targeted merchandising logic for specific search terms or categories.").
8. Click **Apply** to save the rule.
    
    The Visual Merchandising preview updates to show the ranking impact for matching products.