---
schema_version: "1"
id: 97f1b56a24c829a4f72720ae2281b2bfbc4690b9ed2f2ce16a58bf02cbbd4c53
title: Coupon Analytics and Reporting for B2C Commerce
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/cc/264-0-0/b2c_coupon_analytics_and_reporting.md
canonical_url: https://help.salesforce.com/s/articleView?id=cc.b2c_coupon_analytics_and_reporting.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 1956e1bb14a5346b7875ea5d69f42d5bd4ee024e53314e055049655e62141516
description: Track the effectiveness of specific promotions and campaigns by the number of coupon redemptions. By analyzing this information, you can adjust your promotional strategies to increase repeat business and revenue.
products:
  - Commerce
  - B2C Commerce
release: "264"
---
# Coupon Analytics and Reporting for B2C Commerce

Track the effectiveness of specific promotions and campaigns by the number of coupon redemptions. By analyzing this information, you can adjust your promotional strategies to increase repeat business and revenue.

Use these tools to analyze coupon code activity:

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
      <colgroup>
        <col>
        <col>
      </colgroup>
      <thead class="slds-text-title_caps ">
        <tr class="">
          <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d219331e37">Resource</th>
          <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d219331e40">Description</th>
        </tr>
      </thead>
      <tbody>
        <tr class="">
          <td data-label="Resource" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d219331e37 ">Business Manager Redemptions page</td>

          <td data-label="Description" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d219331e40 ">
            <p>This page shows data for each coupon code redemption. To view the details,
              click App Launcher <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-cc-b2c_merchandiser_administrator-264-0-0-production-enus/ea76f372-6cfa-42a6-8e7c-05c6df7abed8/cc/b2c_merchandiser_administrator/images/appLauncher.png" alt="App Launcher"></span>, and then select <span class="menucascade"><strong class="uicontrol"><var>site</var></strong> | <strong class="uicontrol">Merchant Tools</strong> | <strong class="uicontrol">Online Marketing</strong> | <strong class="uicontrol">Coupons</strong> | <strong class="uicontrol">View Redemptions</strong></span>.</p>
            <ul>
              <li>Coupon ID</li>

              <li>Code number</li>

              <li>Order Number</li>

              <li>Time of redemption</li>

              <li>Customer email</li>

            </ul>
          </td>

        </tr>
        <tr class="">
          <td data-label="Resource" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d219331e37 ">Storefront</td>

          <td data-label="Description" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d219331e40 ">There are two ways of reporting events. Depending on the
            event, use the <code>ReportingEvent-Start</code> pipeline or the
            <code>isobject</code> tag.
          </td>

        </tr>
        <tr class="">
          <td data-label="Resource" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d219331e37 ">Order export</td>

          <td data-label="Description" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d219331e40 ">
            <p>The XML text generated for an order export includes this
              information for coupon redemptions.</p>
            <ul>
              <li>Net price adjustment</li>

              <li>Tax adjustment</li>

              <li>Gross price adjustment</li>

              <li>Base price adjustment</li>

              <li>Coupon description</li>

              <li>Promotion ID</li>

              <li>Campaign</li>

              <li>Coupon Number</li>

            </ul>
          </td>

        </tr>
        <tr class="">
          <td data-label="Resource" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d219331e37 ">
            <a href="https://help.salesforce.com/s/articleView?id=cc.b2c_promotions_dashboard.htm&amp;release=264.0.0&amp;type=5" title="Use the B2C Commerce Reports &amp; Dashboards Promotions Dashboard to evaluate promotion performance or individual promotion results.">Promotions
              Dashboard</a>
          </td>

          <td data-label="Description" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d219331e40 ">The Most Used Coupons report lists the coupons that shoppers
            use most during the selected date range. Each listing includes the associated
            promotion ID and the number of uses.</td>

        </tr>
      </tbody>
    </table>