---
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title: Content Blocks
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/cc/264-0-0/b2c_content_blocks.md
canonical_url: https://help.salesforce.com/s/articleView?id=cc.b2c_content_blocks.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: fc4d5b069f18ebd9e386271990c8f008b0445915be1b3c20d748cf38774a251d
description: Content blocks are modular, reusable units of content that you create in B2C Commerce Page Designer and manage centrally using the Content Blocks module in Business Manager.
products:
  - Commerce
  - B2C Commerce
release: "264"
---
# Content Blocks

Content blocks are modular, reusable units of content that you create in B2C Commerce Page Designer and manage centrally using the Content Blocks module in Business Manager.

- **[Content Blocks Overview](https://help.salesforce.com/s/articleView?id=cc.b2c_cb_overview.htm&release=264.0.0&type=5)**  
    Content blocks are compositions of one or more components that you define one time and reuse across multiple pages and B2C Commerce storefront regions. They use a JSON-based format and are supported for PWA Kit, Storefront Next, Salesforce Reference Architecture (SFRA), and SiteGenesis storefronts.
- **[Manage Content Blocks](https://help.salesforce.com/s/articleView?id=cc.b2c_cb_manage.htm&release=264.0.0&type=5)**  
    Use the Content Blocks module in Business Manager to search, filter, target, and manage the lifecycle of B2C Commerce content blocks from a centralized location.
- **[Content Blocks in Page Designer](https://help.salesforce.com/s/articleView?id=cc.b2c_cb_page_designer.htm&release=264.0.0&type=5)**  
    In B2C Commerce Page Designer, save components as content blocks, add content blocks to pages, and remove content blocks from pages. Content blocks that you create or modify in Page Designer also appear in the Content Blocks module.