---
schema_version: "1"
id: 1125e51cd878467a33745a1ed8730d7bd06852c6d76123a2af5817fe1a7d9d49
title: Set Up B2C Commerce with a Salesforce Connection
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/cc/264-0-0/b2c_connect_commerce_to_salesforce.md
canonical_url: https://help.salesforce.com/s/articleView?id=cc.b2c_connect_commerce_to_salesforce.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 3a665c976ad5df1597bc7f1451d5ad823014104ba474e1614bc79acef8bdf158
description: Set up a trusted data exchange between B2C Commerce and a dedicated Salesforce org for the Merchant Agent to work. Connect your B2C Commerce instance to Salesforce to access agentic and cross-cloud experiences.
products:
  - Commerce
  - B2C Commerce
release: "264"
---
# Set Up B2C Commerce with a Salesforce Connection

Set up a trusted data exchange between B2C Commerce and a dedicated Salesforce org for the Merchant Agent to work. Connect your B2C Commerce instance to Salesforce to access agentic and cross-cloud experiences.

Create the Salesforce connection in the Administration app of Business Manager. See [Connect Your B2C Commerce Instance to Salesforce](https://help.salesforce.com/s/articleView?id=cc.b2c_connected_comm_salesforce_connection.htm&language=en_US).

#### See Also

- [Metering for Agentforce and Generative AI Usage](https://help.salesforce.com/s/articleView?id=ai.generative_ai_usage_metering_logic.htm&language=en_US)
- [Configure Single Sign-On to Enable Merchant Agent Features](https://help.salesforce.com/s/articleView?id=cc.b2c_set_up_sso_for_merchant_agent.htm&language=en_US)