---
schema_version: "1"
id: 6aecbe67a06c0555c435d20ed766d068fcab97d1f930616cf759865a832c9c8a
title: Configure B2C Commerce Einstein Recommenders
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/cc/264-0-0/b2c_configuring_recommenders.md
canonical_url: https://help.salesforce.com/s/articleView?id=cc.b2c_configuring_recommenders.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: ab42828675712062d3843546d45b9b9c37b1d460e798c8cfeb7447f7a4355fac
description: After deploying B2C Commerce Einstein, product details page (pdp) and recently viewed recommenders are available out of the box. Merchants also can create custom recommenders, leveraging Einstein strategies and rules.
products:
  - Commerce
  - B2C Commerce
release: "264"
---
# Configure B2C Commerce Einstein Recommenders

After deploying B2C Commerce Einstein, product details page (pdp) and recently viewed recommenders are available out of the box. Merchants also can create custom recommenders, leveraging Einstein strategies and rules.

The purpose of a recommender is to:

- Control the approach, or algorithm, that is used to generate the list of product IDs.
- To manipulate the list of product IDs, remove them or change their order before passing the list to the storefront.

A recommender configuration specifies one or more _strategies_ that determine what approach the system uses to generate a list of product IDs. Though they aren’t required, the configuration can also specify one or more _rules_ that manipulate the recommendation list, controlling its composition and order.

When you configure a recommender, you must give it a unique name. This name appears in Business Manager when you [create a content slot configuration](https://help.salesforce.com/s/articleView?id=cc.b2c_configuring_slots_for_predictive_recommendations.htm&release=264.0.0&type=5 "Use content slots to show product recommendations in your storefront.") for the recommendations generated by the recommender.

For more information about Recommender Types and Strategies, see [B2C Commerce Einstein Product Recommendations](https://help.salesforce.com/s/articleView?id=cc.b2c_einstein_site_recommendations.htm&release=264.0.0&type=5 "Use Einstein Product Recommendations to create and manage recommenders and assign strategies that predict the most relevant products to promote to individual shoppers.").