---
schema_version: "1"
id: 670f92c56e6e869bc17c8fd0e0d9dbdb0b17ef982b4ad91042d9f584ec1ce3ed
title: Common SEO Pitfalls in B2C Commerce
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/cc/264-0-0/b2c_common_seo_pitfalls.md
canonical_url: https://help.salesforce.com/s/articleView?id=cc.b2c_common_seo_pitfalls.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: a947a765029c3e58d8d0761498bf9f797fa762dc7d4d043beed830843d07a57d
description: In addition to actively optimizing your site for search engines, you also want to avoid issues that commonly arise while developing and managing a website.
products:
  - Commerce
  - B2C Commerce
release: "264"
---
# Common SEO Pitfalls in B2C Commerce

In addition to actively optimizing your site for search engines, you also want to avoid issues that commonly arise while developing and managing a website.

Here are some mistakes that are often made:

- Page content, meta-tags, and product attributes aren’t optimized for SEO; they don't contain enough or the right keywords.
- Aspects of site design ("spider traps") prevent robots from fully indexing the site; for example:
    - Pages first require user input to be accessed.
    - Pages have excessive dynamic site features.
    - No site map was submitted or robots.txt file is in place to direct robots to the right pages on a site.
    - Important content is "trapped" in images or rich media files (robots can't read information found in these files).
- Search engine indices contain outdated URLs as a result of site redesigns.
- Search engine indices contain duplicate content (for example, because of site redesigns, multiple domains or merchandising practices).
- Page content and keywords aren’t regularly maintained to make sure optimal search engine rankings.
- There’s no strategy in place to optimize external site links.