---
schema_version: "1"
id: 130ab240d116418499f532b60164fe32fcdacdd0459e0a606abe1a3c50158861
title: Checklist for Active Merchandising
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/cc/264-0-0/b2c_checklist_for_active_merchandising.md
canonical_url: https://help.salesforce.com/s/articleView?id=cc.b2c_checklist_for_active_merchandising.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 88e63f80de8a0ae28f4fe269e8c23a4d2dd4cb19451d345990afd54f86d2d045
description: To implement active data for a B2C Commerce site, tag the site for data collection and import other attribute values.
products:
  - Commerce
  - B2C Commerce
release: "264"
---
# Checklist for Active Merchandising

To implement active data for a B2C Commerce site, tag the site for data collection and import other attribute values.

This page lists the tasks in the order. Because analytics-driven merchandising involves the collection, import, analysis, and calculation of values for merchandising, you must complete all analytics-driven merchandising tasks before implementing personalization or searchandising.

## Preparation and Planning

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
        <colgroup>
          <col>
          <col>
          <col>
        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d90409e43">Task</th>
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d90409e46">Role</th>
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d90409e49">~Time</th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="Task" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d90409e43 ">
              <p>Present active merchandising slide set to the customer,
                emphasizing how it works for them, and the steps to get there.</p>
              <p style="margin-bottom:0;">Review this
                checklist.</p>
            </td>

            <td data-label="Role" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d90409e46 ">
              <p>Salesforce B2C Commerce: CRM/Merchandising</p>
              <p style="margin-bottom:0;">Customer: Developer and Merchant</p>
            </td>

            <td data-label="~Time" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d90409e49 ">2 hours</td>

          </tr>
          <tr class="">
            <td data-label="Task" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d90409e43 ">Assign roles for merchandising tasks to make sure that
              personnel have the appropriate permissions in Business Manager.</td>

            <td data-label="Role" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d90409e46 ">Customer: Administrator, Developer, and Merchant</td>

            <td data-label="~Time" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d90409e49 ">1 hour</td>

          </tr>
          <tr class="">
            <td data-label="Task" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d90409e43 ">
              <p>Contact Salesforce Support to request active merchandising
                enablement.</p>
              <p>Provide the following information in your request email: </p><a name="b2c_checklist_for_active_merchandising__ul_upf_btn_2wb"><!-- --></a>
              <ul class="listbullet" id="b2c_checklist_for_active_merchandising__ul_upf_btn_2wb">
                <li class="listbullet">Customer realm ID</li>

                <li class="listbullet">Site name</li>

                <li class="listbullet">Site location: EU or US</li>

                <li>Projected page views per day for the site</li>

                <li class="listbullet">Site currency</li>

                <li>Base URL</li>

                <li>Site time zone</li>

                <li class="listbullet">Expected site go-live date</li>

              </ul>
            </td>

            <td data-label="Role" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d90409e46 ">Customer: Developer</td>

            <td data-label="~Time" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d90409e49 ">
              <p>15 minutes to make the request</p>
              <p style="margin-bottom:0;">3 hours to 1 week for Salesforce to enable the feature</p>
            </td>

          </tr>
          <tr class="">
            <td data-label="Task" class="slds-cell-wrap" style="vertical-align:top;" headers="d90409e43 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-cc-b2c_merchandiser_administrator-264-0-0-production-enus/ea76f372-6cfa-42a6-8e7c-05c6df7abed8/cc/b2c_merchandiser_administrator/images/b2c_active_merchandising_checkbox.gif" alt="checkbox"></span> Read the active merchandising documentation thoroughly. Reading the
              documentation can speed the implementation and validation process.
            </td>

            <td data-label="Role" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d90409e46 ">Customer: Developer</td>

            <td data-label="~Time" class="slds-cell-wrap" style="vertical-align:top;" headers="d90409e49 ">2 hours</td>

          </tr>
        </tbody>
      </table>

## Data Collection Set Up and Configuration

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
        <colgroup>
          <col>
          <col>
          <col>
        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d90409e179">Task</th>
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d90409e182">Role</th>
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d90409e185">~Time</th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="Task" class="slds-cell-wrap" style="vertical-align:top;" headers="d90409e179 ">Develop a searchandising and personalization strategy for your site.
              Determine any custom attributes you want to create and use for sorting
              search results or creating customer group promotions.</td>

            <td data-label="Role" class="slds-cell-wrap" style="vertical-align:top;" headers="d90409e182 ">Customer: Merchant</td>

            <td data-label="~Time" class="slds-cell-wrap" style="vertical-align:top;" headers="d90409e185 ">1–3 hours</td>

          </tr>
          <tr class="">
            <td data-label="Task" class="slds-cell-wrap" style="vertical-align:top;" headers="d90409e179 ">Assign roles for merchandising tasks.</td>

            <td data-label="Role" class="slds-cell-wrap" style="vertical-align:top;" headers="d90409e182 ">Customer: Merchant</td>

            <td data-label="~Time" class="slds-cell-wrap" style="vertical-align:top;" headers="d90409e185 ">15 minutes</td>

          </tr>
          <tr class="">
            <td data-label="Task" class="slds-cell-wrap" style="vertical-align:top;" headers="d90409e179 ">Make sure that personnel have the appropriate permissions.</td>

            <td data-label="Role" class="slds-cell-wrap" style="vertical-align:top;" headers="d90409e182 ">Customer: Administrator</td>

            <td data-label="~Time" class="slds-cell-wrap" style="vertical-align:top;" headers="d90409e185 ">15 minutes</td>

          </tr>
          <tr class="">
            <td data-label="Task" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d90409e179 ">
              <p style="margin-bottom:0;">Add <a href="https://developer.salesforce.com/docs/commerce/b2c-commerce/guide/b2c-tagging-pages-for-data-collection.html" target="_blank">new tags to your Internet Store Markup Language (ISML)
                  templates</a> to collect data from your site. Use the <a href="https://salesforcecommercecloud.github.io/b2c-dev-doc/docs/current/LegacyDeveloperDocumentation.pdf" target="_blank">SiteGenesis</a> implementation of active merchandising as an
                example of tagging. Refer to the <a href="https://developer.salesforce.com/docs/commerce/b2c-commerce/guide/b2c-active-data-for-developers.html" target="_blank">Reference Application</a> implementation of active merchandising
                for information on what templates to tag for sites based on the older
                reference application.</p>
            </td>

            <td data-label="Role" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d90409e182 ">Customer: Developer</td>

            <td data-label="~Time" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d90409e185 ">30 minutes to 4 hours</td>

          </tr>
          <tr class="">
            <td data-label="Task" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d90409e179 ">
              <p style="margin-bottom:0;"><a href="https://developer.salesforce.com/docs/commerce/b2c-commerce/guide/b2c-tagging-pages-for-data-collection.html#validating-active-data-tags" target="_blank">Validate the Tagging Effort.</a>
              </p>
            </td>

            <td data-label="Role" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d90409e182 ">Customer: Developer</td>

            <td data-label="~Time" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d90409e185 ">5 minutes</td>

          </tr>
          <tr class="">
            <td data-label="Task" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d90409e179 ">
              <p style="margin-bottom:0;">
                <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-cc-b2c_merchandiser_administrator-264-0-0-production-enus/ea76f372-6cfa-42a6-8e7c-05c6df7abed8/cc/b2c_merchandiser_administrator/images/b2c_active_merchandising_checkbox.gif" alt="checkbox"></span> Review page tagging for accuracy using the <a href="https://developer.salesforce.com/docs/commerce/b2c-commerce/guide/b2c-tagging-pages-for-data-collection.html#using-the-analytics-debugger" target="_blank">Analytics Debugger.</a>
              </p>
            </td>

            <td data-label="Role" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d90409e182 ">
              <p>B2C Commerce: CRM</p>
              <p style="margin-bottom:0;">Customer: Developer</p>
            </td>

            <td data-label="~Time" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d90409e185 ">2-hour meeting</td>

          </tr>
          <tr class="">
            <td data-label="Task" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d90409e179 ">
              <p>Customer includes a file for the <em>Cost</em> and <em>Newness</em>
                metrics.</p>
              <p><a href="https://help.salesforce.com/s/articleView?id=cc.b2c_creating_feeds.htm&amp;release=264.0.0&amp;type=5" title="When active data is enabled for your B2C Commerce site, certain data, as defined by Business Manager system objects, is captured on your Production instance. These data are automatically imported into your Production and Staging instances.">Creating Feeds.</a>
              </p>
              <p><a href="https://help.salesforce.com/s/articleView?id=cc.b2c_creating_feed_files.htm&amp;release=264.0.0&amp;type=5" title="Create a maximum of three new B2C Commerce feed definitions. Use field definitions when your imported attributes require a different import frequency (daily versus weekly) or when they are fed from different backend systems.">Creating the Custom .csv Feed
                  Files.</a>
              </p>
              <p><a href="https://help.salesforce.com/s/articleView?id=cc.b2c_importing_active_data_csv_files.htm&amp;release=264.0.0&amp;type=5" title="Import Active Data .csv files to use production active data on your B2C Commerce Sandbox instance or to test active data sorting rules. Download the daily active data feed from your Production instance and import it into your Sandbox.">Importing the Custom
                  .Csv Feed Files</a> and rebuild the product search index. You can
                then immediately test rules based on imported feed data, as long as you
                also have active data available.</p>
              <p style="margin-bottom:0;"><strong>Warning:</strong> Active Data imports use REPLACE
                mode. Attributes not in the CSV file are permanently deleted. See the
                import topic for prerequisites and data loss warnings.</p>
            </td>

            <td data-label="Role" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d90409e182 ">
              <p style="margin-bottom:0;">Customer: Developer and Administrator</p>
            </td>

            <td data-label="~Time" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d90409e185 ">Varies based on requirements (for the tasks, 15, 30, and 5
              minutes, respectively)</td>

          </tr>
          <tr class="">
            <td data-label="Task" class="slds-cell-wrap" style="vertical-align:top;" headers="d90409e179 ">
              <p>Automate the feed import.</p>
              <p>Create an import pipeline for active data feeds
                using the ImportActiveData pipelet. </p>
              <p style="margin-bottom:0;">Create a job to automate active data import. </p>
            </td>

            <td data-label="Role" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d90409e182 ">Customer: Developer</td>

            <td data-label="~Time" class="slds-cell-wrap" style="vertical-align:top;" headers="d90409e185 ">30 minutes</td>

          </tr>
          <tr class="">
            <td data-label="Task" class="slds-cell-wrap" style="vertical-align:top;" headers="d90409e179 ">
              <p style="margin-bottom:0;">(Optional) If your searchandising or personalization strategy requires
                it, create custom attributes for the <em>ProductActiveData</em> and
                <em>CustomerActiveData</em> objects.
              </p>
            </td>

            <td data-label="Role" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d90409e182 ">Customer: Developer</td>

            <td data-label="~Time" class="slds-cell-wrap" style="vertical-align:top;" headers="d90409e185 ">Depends on the number of attributes to be created, but if the number is
              under five, approximately 20 minutes.</td>

          </tr>
          <tr class="">
            <td data-label="Task" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d90409e179 ">
              <p style="margin-bottom:0;">Make tagging changes as required.</p>
            </td>

            <td data-label="Role" class="slds-cell-wrap" style="vertical-align:top;" headers="d90409e182 ">Customer: Developer</td>

            <td data-label="~Time" class="slds-cell-wrap" style="vertical-align:top;" headers="d90409e185 ">1 day</td>

          </tr>
          <tr class="">
            <td data-label="Task" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d90409e179 ">Update the Salesforce Support ticket to indicate that the
              active data collection is ready to go live. </td>

            <td data-label="Role" class="slds-cell-wrap" style="vertical-align:top;" headers="d90409e182 ">Customer: Developer</td>

            <td data-label="~Time" class="slds-cell-wrap" style="vertical-align:top;" headers="d90409e185 ">&nbsp;</td>

          </tr>
          <tr class="">
            <td data-label="Task" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d90409e179 ">
              <p style="margin-bottom:0;">Make tagging changes as required. </p>
            </td>

            <td data-label="Role" class="slds-cell-wrap" style="vertical-align:top;" headers="d90409e182 ">Customer: Developer</td>

            <td data-label="~Time" class="slds-cell-wrap" style="vertical-align:top;" headers="d90409e185 ">1 day</td>

          </tr>
          <tr class="">
            <td data-label="Task" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d90409e179 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-cc-b2c_merchandiser_administrator-264-0-0-production-enus/ea76f372-6cfa-42a6-8e7c-05c6df7abed8/cc/b2c_merchandiser_administrator/images/b2c_active_merchandising_checkbox.gif" alt="checkbox"></span> Update the Salesforce Support ticket to indicate that the active
              data collection is ready to go live.
            </td>

            <td data-label="Role" class="slds-cell-wrap" style="vertical-align:top;" headers="d90409e182 ">Customer: Developer</td>

            <td data-label="~Time" class="slds-cell-wrap" style="vertical-align:top;" headers="d90409e185 ">&nbsp;</td>

          </tr>
        </tbody>
      </table>

## Searchandizing

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
        <colgroup>
          <col>
          <col>
          <col>
        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d90409e482">Task</th>
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d90409e485">Role</th>
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d90409e488">~Time</th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="Task" class="slds-cell-wrap" style="vertical-align:top;" headers="d90409e482 ">
              <p style="margin-bottom:0;">Provide searchandising strategy session and sorting rules training.</p>
            </td>

            <td data-label="Role" class="slds-cell-wrap" style="vertical-align:top;" headers="d90409e485 ">
              <p>B2C Commerce: CRM</p>
              <p style="margin-bottom:0;">Customer: Merchant</p>
            </td>

            <td data-label="~Time" class="slds-cell-wrap" style="vertical-align:top;" headers="d90409e488 ">1 day</td>

          </tr>
          <tr class="">
            <td data-label="Task" class="slds-cell-wrap" style="vertical-align:top;" headers="d90409e482 ">
              <p style="margin-bottom:0;">
                <a href="https://help.salesforce.com/s/articleView?id=cc.b2c_creating_sorting_rules.htm&amp;release=264.0.0&amp;type=5" title="A dynamic attribute in B2C Commerce is an attribute whose value is calculated through a formula you create, allowing you to create weighted blends of different attributes to use when sorting.">Create Dynamic Attributes.</a>
              </p>
            </td>

            <td data-label="Role" class="slds-cell-wrap" style="vertical-align:top;" headers="d90409e485 ">Customer: Merchant</td>

            <td data-label="~Time" class="slds-cell-wrap" style="vertical-align:top;" headers="d90409e488 ">15 minutes</td>

          </tr>
          <tr class="">
            <td data-label="Task" class="slds-cell-wrap" style="vertical-align:top;" headers="d90409e482 ">
              <p style="margin-bottom:0;">
                <a href="https://help.salesforce.com/s/articleView?id=cc.b2c_creating_sorting_rules.htm&amp;release=264.0.0&amp;type=5" title="Implement personalized sorting rules within your B2C Commerce storefront.">Create
                  Sorting Rules.</a>
              </p>
            </td>

            <td data-label="Role" class="slds-cell-wrap" style="vertical-align:top;" headers="d90409e485 ">Customer: Merchant</td>

            <td data-label="~Time" class="slds-cell-wrap" style="vertical-align:top;" headers="d90409e488 ">15 minutes</td>

          </tr>
          <tr class="">
            <td data-label="Task" class="slds-cell-wrap" style="vertical-align:top;" headers="d90409e482 ">
              <p style="margin-bottom:0;">
                <a href="https://help.salesforce.com/s/articleView?id=cc.b2c_storefront_sorting_options.htm&amp;release=264.0.0&amp;type=5" title="B2C Commerce storefront sorting options are sorting rules that customers can apply to their search results. For example, if they want to reorder search results in terms of price, brand name, or release date.">Create Storefront Sorting Options.</a>
              </p>
            </td>

            <td data-label="Role" class="slds-cell-wrap" style="vertical-align:top;" headers="d90409e485 ">Customer: Merchant</td>

            <td data-label="~Time" class="slds-cell-wrap" style="vertical-align:top;" headers="d90409e488 ">15 minutes</td>

          </tr>
          <tr class="">
            <td data-label="Task" class="slds-cell-wrap" style="vertical-align:top;" headers="d90409e482 ">
              <p style="margin-bottom:0;">
                <a href="https://help.salesforce.com/s/articleView?id=cc.b2c_sorting_rules.htm&amp;release=264.0.0&amp;type=5" title="Use B2C Commerce sorting rules to control the order in which search results appear to help your customers quickly find the products they’re interested in.">Configure a Category Default Sorting Rule.</a>
              </p>
            </td>

            <td data-label="Role" class="slds-cell-wrap" style="vertical-align:top;" headers="d90409e485 ">Customer: Merchant</td>

            <td data-label="~Time" class="slds-cell-wrap" style="vertical-align:top;" headers="d90409e488 ">15 minutes</td>

          </tr>
          <tr class="">
            <td data-label="Task" class="slds-cell-wrap" style="vertical-align:top;" headers="d90409e482 ">
              <p style="margin-bottom:0;">
                <a href="https://help.salesforce.com/s/articleView?id=cc.b2c_creating_sorting_rules.htm&amp;release=264.0.0&amp;type=5" title="Implement personalized sorting rules within your B2C Commerce storefront.">Set the
                  Keyword Search Sorting Rule.</a>
              </p>
            </td>

            <td data-label="Role" class="slds-cell-wrap" style="vertical-align:top;" headers="d90409e485 ">Customer: Merchant</td>

            <td data-label="~Time" class="slds-cell-wrap" style="vertical-align:top;" headers="d90409e488 ">15 minutes</td>

          </tr>
          <tr class="">
            <td data-label="Task" class="slds-cell-wrap" style="vertical-align:top;" headers="d90409e482 ">
              <p style="margin-bottom:0;">(Migration from Previous Version Only) When implementing active
                merchandising in an existing site, you must also change all calls to the
                Search pipeline to use the new sorting rule ID parameter instead of
                sortBy parameters.</p>
            </td>

            <td data-label="Role" class="slds-cell-wrap" style="vertical-align:top;" headers="d90409e485 ">Customer: Developer</td>

            <td data-label="~Time" class="slds-cell-wrap" style="vertical-align:top;" headers="d90409e488 ">15 minutes</td>

          </tr>
          <tr class="">
            <td data-label="Task" class="slds-cell-wrap" style="vertical-align:top;" headers="d90409e482 ">
              <p style="margin-bottom:0;">(New implementation only) Make sure any calls to the Search pipeline use
                the sorting rule ID parameter. See the Product and Search pipelines in
                the latest SiteGenesis Storefront Core cartridge.</p>
            </td>

            <td data-label="Role" class="slds-cell-wrap" style="vertical-align:top;" headers="d90409e485 ">Customer: Developer</td>

            <td data-label="~Time" class="slds-cell-wrap" style="vertical-align:top;" headers="d90409e488 ">15 minutes</td>

          </tr>
          <tr class="">
            <td data-label="Task" class="slds-cell-wrap" style="vertical-align:top;" headers="d90409e482 ">When you've tuned your sorting rules to your satisfaction, stage them
              from your Staging instance to your Production instance.</td>

            <td data-label="Role" class="slds-cell-wrap" style="vertical-align:top;" headers="d90409e485 ">Customer: Administrator</td>

            <td data-label="~Time" class="slds-cell-wrap" style="vertical-align:top;" headers="d90409e488 ">15 minutes</td>

          </tr>
          <tr class="">
            <td data-label="Task" class="slds-cell-wrap" style="vertical-align:top;" headers="d90409e482 ">After a minimum of 1 day, review the top selling product pages in
              Business Manager to test the data collection.</td>

            <td data-label="Role" class="slds-cell-wrap" style="vertical-align:top;" headers="d90409e485 ">
              <p>B2C Commerce: CRM</p>
              <p style="margin-bottom:0;">Customer: Merchant</p>
            </td>

            <td data-label="~Time" class="slds-cell-wrap" style="vertical-align:top;" headers="d90409e488 ">15 minutes for the test results, 1-hour meeting to discuss
              results.</td>

          </tr>
        </tbody>
      </table>

## Personalization

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
        <colgroup>
          <col>
          <col>
          <col>
        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d90409e707">Task</th>
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d90409e710">Role</th>
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d90409e713">~Time</th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="Task" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d90409e707 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-cc-b2c_merchandiser_administrator-264-0-0-production-enus/ea76f372-6cfa-42a6-8e7c-05c6df7abed8/cc/b2c_merchandiser_administrator/images/b2c_active_merchandising_checkbox.gif" alt="checkbox"></span> Provide a personalized merchandising strategy session and readiness
              check. Check existing customer groups and content slots.
            </td>

            <td data-label="Role" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d90409e710 ">
              <p>B2C Commerce: CRM/Merchandising</p>
              <p style="margin-bottom:0;">Customer: Developer</p>
            </td>

            <td data-label="~Time" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d90409e713 ">Varies</td>

          </tr>
          <tr class="">
            <td data-label="Task" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d90409e707 ">
              <p style="margin-bottom:0;">
                <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-cc-b2c_merchandiser_administrator-264-0-0-production-enus/ea76f372-6cfa-42a6-8e7c-05c6df7abed8/cc/b2c_merchandiser_administrator/images/b2c_active_merchandising_checkbox.gif" alt="checkbox"></span> Provide personalized merchandising training that includes best
                practices for creating dynamic customer groups and slot configurations.
              </p>
            </td>

            <td data-label="Role" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d90409e710 ">
              <p>B2C Commerce: CRM/Merchandising</p>
              <p style="margin-bottom:0;">Customer: Merchant</p>
            </td>

            <td data-label="~Time" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d90409e713 ">1/2 day</td>

          </tr>
          <tr class="">
            <td data-label="Task" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d90409e707 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-cc-b2c_merchandiser_administrator-264-0-0-production-enus/ea76f372-6cfa-42a6-8e7c-05c6df7abed8/cc/b2c_merchandiser_administrator/images/b2c_active_merchandising_checkbox.gif" alt="checkbox"></span> Create or edit customer group definitions.
            </td>

            <td data-label="Role" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d90409e710 ">Customer: Merchant</td>

            <td data-label="~Time" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d90409e713 ">15 minutes</td>

          </tr>
          <tr class="">
            <td data-label="Task" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d90409e707 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-cc-b2c_merchandiser_administrator-264-0-0-production-enus/ea76f372-6cfa-42a6-8e7c-05c6df7abed8/cc/b2c_merchandiser_administrator/images/b2c_active_merchandising_checkbox.gif" alt="checkbox"></span> Create or edit content slots for personalized
              merchandising.
            </td>

            <td data-label="Role" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d90409e710 ">Customer: Merchant</td>

            <td data-label="~Time" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d90409e713 ">15 minutes</td>

          </tr>
          <tr class="">
            <td data-label="Task" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d90409e707 ">
              <p style="margin-bottom:0;">
                <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-cc-b2c_merchandiser_administrator-264-0-0-production-enus/ea76f372-6cfa-42a6-8e7c-05c6df7abed8/cc/b2c_merchandiser_administrator/images/b2c_active_merchandising_checkbox.gif" alt="checkbox"></span> Define customer groups as part of slot configuration rules.
              </p>
            </td>

            <td data-label="Role" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d90409e710 ">Customer: Merchant</td>

            <td data-label="~Time" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d90409e713 ">15 minutes</td>

          </tr>
        </tbody>
      </table>

## Troubleshooting

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
        <colgroup>
          <col>
          <col>
          <col>
        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d90409e849">Task</th>
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d90409e852">Role</th>
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d90409e855">~Time</th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="Task" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d90409e849 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-cc-b2c_merchandiser_administrator-264-0-0-production-enus/ea76f372-6cfa-42a6-8e7c-05c6df7abed8/cc/b2c_merchandiser_administrator/images/b2c_active_merchandising_checkbox.gif" alt="checkbox"></span> Regularly monitor your daily active data feed and consult customer
              support if you experience any problems.
            </td>

            <td data-label="Role" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d90409e852 ">Customer: Administrator</td>

            <td data-label="~Time" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d90409e855 ">5 minutes</td>

          </tr>
          <tr class="">
            <td data-label="Task" class="slds-cell-wrap" style="vertical-align:top;" headers="d90409e849 ">
              <p style="margin-bottom:0;"> Configure Active Data</p>
            </td>

            <td data-label="Role" class="slds-cell-wrap" style="vertical-align:top;" headers="d90409e852 ">Customer: Developer or Merchant</td>

            <td data-label="~Time" class="slds-cell-wrap" style="vertical-align:top;" headers="d90409e855 ">as desired</td>

          </tr>
        </tbody>
      </table>