---
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title: Best Practices for Active Merchandising
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portal_url: https://docs.salesforce.com/admin/current/en-us/cc/264-0-0/b2c_best_practices_for_active_merchandising.md
canonical_url: https://help.salesforce.com/s/articleView?id=cc.b2c_best_practices_for_active_merchandising.htm&release=264.0.0&type=5
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description: Consider the following best practices when implementing active merchandising in B2C Commerce.
products:
  - Commerce
  - B2C Commerce
release: "264"
---
# Best Practices for Active Merchandising

Consider the following best practices when implementing active merchandising in B2C Commerce.

- Only use active data attributes for their intended use.
- Because inappropriate tagging, to collect different information than specified can violate privacy agreements, be careful when tagging multiple attributes.
- Don't over-tag pages to try to collect additional information because it can negatively affect performance.
- Supply data for all attributes if you use the feature. B2C Commerce uses some attributes to calculate other attributes, so failing to supply values for them can cause irregular sorting.