---
schema_version: "1"
id: ec4b1b3145f4e31b970111a58bb5a29ed8d987c5bbd33fd50006f67185f5d1a1
title: Analytics
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/cc/264-0-0/b2c_analytics.md
canonical_url: https://help.salesforce.com/s/articleView?id=cc.b2c_analytics.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: eb27e5a6e622cede01ab518bd81b0af44c06cd5928f3b73f8489bc4ebefbfe32
description: The B2C Commerce Reports & Dashboards app gathers, analyzes, and synthesizes data from your realm, and configures it into logical datasets called dashboards. Use the Reports & Dashboards portal, to review your site's sales, product, promotion, technical, traffic, and other data. Each dashboard presents analytics that help you identify trends over time.
products:
  - Commerce
  - B2C Commerce
release: "264"
---
# Analytics

The B2C Commerce Reports & Dashboards app gathers, analyzes, and synthesizes data from your realm, and configures it into logical datasets called dashboards. Use the Reports & Dashboards portal, to review your site's sales, product, promotion, technical, traffic, and other data. Each dashboard presents analytics that help you identify trends over time.

The metrics in the Reports & Dashboards can help you identify trends and modify your storefront strategies. Focus on the correlation between metrics and finite numbers such as revenue and number of orders. The overall goal of using metrics is to identify trends over time.

![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-cc-b2c_merchandiser_administrator-264-0-0-production-enus/ea76f372-6cfa-42a6-8e7c-05c6df7abed8/images/icon_note.png)

Note The Business Manager Analytic Reports are retired and are now called the Historical Reports. Continue to use the reports for historical data for dates before January 1, 2021.

- **[Commerce Tableau Connector](https://help.salesforce.com/s/articleView?id=cc.b2c_commerce_cloud_tableau_connector.htm&release=264.0.0&type=5)**  
    The Commerce Tableau Connector facilitates access to your B2C Commerce base metrics in Tableau. Use Tableau to generate customized analytic views of your data.
- **[Generate an API Client ID for Marketing Cloud Intelligence](https://help.salesforce.com/s/articleView?id=cc.b2c_generate_datorama_api_client_id.htm&release=264.0.0&type=5)**  
    To connect your B2C Commerce data to Marketing Cloud Intelligence, generate an API Client ID for Marketing Cloud Intelligence.
- **[Reports & Dashboards for B2C Commerce](https://help.salesforce.com/s/articleView?id=cc.b2c_reports_and_dashboards.htm&release=264.0.0&type=5)**  
    Use the B2C Commerce Reports & Dashboards tool to identify trends over time and to make smarter business decisions based on your B2C Commerce data. Data is available for dates after January 1, 2017.
- **[Gross Merchandise Value](https://help.salesforce.com/s/articleView?id=cc.b2c_gmv.htm&release=264.0.0&type=5)**  
    The Gross Merchandise Value (GMV) report provides GMV metrics of all B2C Commerce transactions for goods and services in a calendar month.