---
schema_version: "1"
id: d52a34e584b8230bd14b3ac5a251f3f63b2829db0f1eab6ae76e1890d513b77b
title: Agentic Commerce Search for B2C Commerce
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/cc/264-0-0/b2c_acs_overview.md
canonical_url: https://help.salesforce.com/s/articleView?id=cc.b2c_acs_overview.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 3ba69c603813a48d3460774242effd68ad226f3ab78f2c057d04253a9ba5bd9a
description: Agentic Commerce Search is a paid add-on for B2C Commerce that replaces native keyword search with an AI model. The model trains on your catalog, shopper behavior, and simulated queries to rank products by relevance and conversion automatically.
products:
  - Commerce
  - B2C Commerce
release: "264"
---
# Agentic Commerce Search for B2C Commerce

Agentic Commerce Search is a paid add-on for B2C Commerce that replaces native keyword search with an AI model. The model trains on your catalog, shopper behavior, and simulated queries to rank products by relevance and conversion automatically.

The AI model ranks products by relevance and conversion, handling natural language, misspellings, and emerging trends automatically. The model trains on your catalog attributes and descriptions, real shopper interactions, and simulated queries. It replaces manual synonym lists, stop word lists, and edge-case search rules.

Agentic Commerce Search maintains the index through two update modes. Delta updates process changed products only and typically run every 15–60 minutes. Full rebuilds reindex the complete catalog once daily. To trigger a full rebuild manually, use the [Search Index](https://help.salesforce.com/s/articleView?id=cc.b2c_search_indexes.htm&type=5&language=en_US) page in Business Manager.

[Which Salesforce Commerce Product Do I Have?](https://help.salesforce.com/s/articleView?id=commerce.comm_what_product.htm&language=en_US)

- **[How Agentic Commerce Search Affects Native B2C Commerce Search Features](https://help.salesforce.com/s/articleView?id=cc.b2c_acs_introduction.htm&release=264.0.0&type=5)**  
    When you turn on Agentic Commerce Search for B2C Commerce, an AI model powers all standard product searches on your storefront. Some native B2C Commerce Search capabilities continue to operate independently and remain unchanged.
- **[Get Started with Agentic Commerce Search for B2C Commerce](https://help.salesforce.com/s/articleView?id=cc.b2c_acs_get_started.htm&release=264.0.0&type=5)**  
    Agentic Commerce Search for B2C Commerce requires confirmed prerequisites and a multi-day provisioning period before it goes live on your storefront.
- **[Configure Shopper Sort Options for Agentic Commerce Search](https://help.salesforce.com/s/articleView?id=cc.b2c_acs_configure_sort_options.htm&release=264.0.0&type=5)**  
    Customize sort options for shoppers in Agentic Commerce Search for B2C Commerce, including display names, sort order, and the default sort for categories.
- **[Configure Search Refinements for Agentic Commerce Search](https://help.salesforce.com/s/articleView?id=cc.b2c_acs_configure_filters.htm&release=264.0.0&type=5)**  
    Refinements in Agentic Commerce Search for B2C Commerce give shoppers filters to narrow browse results by attributes, such as brand, size, or price. Use Business Manager to configure these refinements at the catalog and category level.
- **[Merchandising Rules in Agentic Commerce Search](https://help.salesforce.com/s/articleView?id=cc.b2c_acs_merchandising_rules.htm&release=264.0.0&type=5)**  
    Merchandising rules give you control over specific search and browse results in Agentic Commerce Search for B2C Commerce without replacing AI-driven ranking. Apply them to express business priorities the AI model doesn't address on its own, such as contractual placements, seasonal promotions, or sitewide catalog policies.
- **[Agentic Commerce Search Product Capabilities](https://help.salesforce.com/s/articleView?id=cc.b2c_acs_product_capabilities.htm&release=264.0.0&type=5)**  
    Agentic Commerce Search for B2C Commerce includes two built-in AI capabilities that activate automatically after provisioning. Both require no admin configuration or manual activation.
- **[Troubleshoot Agentic Commerce Search](https://help.salesforce.com/s/articleView?id=cc.b2c_acs_troubleshoot.htm&release=264.0.0&type=5)**  
    Diagnose and resolve common issues with search results and merchandising rules in Agentic Commerce Search for B2C Commerce. Stale results usually indicate an index lag. Rule issues usually trace back to schedule or scope mismatches.