---
schema_version: "1"
id: cdbe0bedf5ee41f562c2f5f37c6bf5557167342193ac7431103754970063b3a0
title: Create a Merchandising Rule in Agentic Commerce Search
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/cc/264-0-0/b2c_acs_create_rule.md
canonical_url: https://help.salesforce.com/s/articleView?id=cc.b2c_acs_create_rule.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: bd1184e977360068bf14f78d7fd3dd966aaa31ad5b899212b6e931424dde850a
description: In Agentic Commerce Search for B2C Commerce, merchandising rules control product ranking, placement, and visibility for specific queries, categories, or catalog attributes. A rule can target a specific query or category, or apply globally across all searches.
products:
  - Commerce
  - B2C Commerce
release: "264"
---
# Create a Merchandising Rule in Agentic Commerce Search

In Agentic Commerce Search for B2C Commerce, merchandising rules control product ranking, placement, and visibility for specific queries, categories, or catalog attributes. A rule can target a specific query or category, or apply globally across all searches.

For priority behavior and configuration guidelines, see [Merchandising Rule Components in Agentic Commerce Search](https://help.salesforce.com/s/articleView?id=cc.b2c_acs_how_rules_work.htm&release=264.0.0&type=5 "Use this reference to look up conditions, actions, priority behavior, and configuration guidelines for merchandising rules in Agentic Commerce Search for B2C Commerce.").

1. Click App Launcher, then select **Merchant Tools** | **Agentic Commerce Search** | **Merchandising Rules**.
    
    Alternatively, click App Launcher ![App Launcher](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-cc-b2c_merchandiser_administrator-264-0-0-production-enus/ea76f372-6cfa-42a6-8e7c-05c6df7abed8/cc/b2c_merchandiser_administrator/images/appLauncher.png), and then select **Agentic Commerce Search**.
2. From the upper-right dropdown menu, select **Rules**.
3. Click **Create Rule** and enter the rule's settings.
    1. In **Rule Name** (optional), enter a descriptive name for the rule.
    2. For **Rule Scope**, select **Regular Rule** or **Global Rule**. A Regular Rule applies to a specific search query or browse category. A Global Rule applies across all searches or browsing experiences.
    3. For **Rule Type**, select **Search** or **Browse**. Search rules apply to specific search queries. Browse rules apply to browse experiences.
    4. For **Advanced Schedule** (optional), enter **Valid From** and **Valid To** dates to schedule the rule for a specific period.
4. Click **Continue to Conditions** and define the conditions that trigger the rule.
5. In the Actions section, click **+** to add an action, then select the action type that matches your goal. For a description of each action type, see [Merchandising Rule Action Types in Agentic Commerce Search](https://help.salesforce.com/s/articleView?id=cc.b2c_acs_rule_action_types.htm&release=264.0.0&type=5 "Select the right action type for your merchandising rules in Agentic Commerce Search for B2C Commerce. Each action type controls a different aspect of how products rank or appear in results.").
6. Click **Preview & Save**. If you didn’t schedule a start date, the rule becomes active immediately. Validate results in the preview panel and on your live storefront.

After you save a rule, review its priority relative to other active rules. See [Resolve Merchandising Rule Conflicts](https://help.salesforce.com/s/articleView?id=cc.b2c_acs_resolve_conflicts.htm&release=264.0.0&type=5 "In Agentic Commerce Search for B2C Commerce, conflicts occur when two or more merchandising rules match the same query or category with competing actions. Adjust the rule priority to control which rule takes effect when conditions overlap.").

#### See Also

- [Resolve Rule Conflicts in Agentic Commerce Search](https://help.salesforce.com/s/articleView?id=cc.b2c_acs_resolve_conflicts.htm&release=264.0.0&type=5 "In Agentic Commerce Search for B2C Commerce, conflicts occur when two or more merchandising rules match the same query or category with competing actions. Adjust the rule priority to control which rule takes effect when conditions overlap.")
- [Boost and Bury Rules in Agentic Commerce Search](https://help.salesforce.com/s/articleView?id=cc.b2c_acs_boosting.htm&release=264.0.0&type=5 "After Agentic Commerce Search for B2C Commerce determines initial results, boost and bury rules apply a targeted adjustment layer based on catalog attributes. Use them when AI-driven ranking alone doesn't reflect your business priorities.")