---
schema_version: "1"
id: bd02c09331ac1e249f5804f5d0a8372e90280357b31aaaf5e6143639217885f6
title: A/B Test Key Metrics for B2C Commerce
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/cc/264-0-0/b2c_ab_testing_metrics.md
canonical_url: https://help.salesforce.com/s/articleView?id=cc.b2c_ab_testing_metrics.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: ac119c295c8b5305be58003780347d632f9b5597b8052406fba9f0d8b030d15e
description: An A/B test configuration requires you to specify the key metric, which is the most important measurement among the metrics collected from test participant activity.
products:
  - Commerce
  - B2C Commerce
release: "264"
---
# A/B Test Key Metrics for B2C Commerce

An A/B test configuration requires you to specify the key metric, which is the most important measurement among the metrics collected from test participant activity.

B2C Commerce A/B testing collects the following metrics:

 
| Metric | Description |
| --- | --- |
| Baskets | Number of sessions where one or more products were added to the basket |
| Basket Rate | Baskets per visit |
| Adds to Baskets | Number of products added to the basket |
| Average Adds per Basket | Average number of products added per basket |
| Units Added to Baskets | Number of product units added to the basket |
| Average Units Added per Basket | Average number of units added per basket |
| Checkouts | Number of checkouts started. Add the StartCheckout pipelet to the checkout pipeline to capture the checkout metrics. Otherwise, they remain at 0. |
| Checkout Rate\* | Checkouts per visit |
| Orders | Number of orders placed |
| Conversion Rate | Orders per visit |
| Units | Number of units in placed orders |
| Average Units per Order | Average number of units in placed orders |
| Revenue | Revenue of placed orders |
| Average Revenue per Visit | Average revenue of placed orders per visit |
| Average Order Value | Average amount of revenue per placed order in site currency |
| Sales Velocity | Units per test length in hours |
| Total Discount Amount | Total amount of promotion discounts applied in placed orders |
| Discount Amount with Coupon | Total amount of coupon promotion discounts in placed orders |
| Average Discount Amount with Coupon | Average amount of coupon promotion discounts applied per placed order |
| Discount Amount without Coupon | Total amount of non-coupon promotion discounts in placed orders |
| Average Discount Amount without Coupon | Average amount of non-coupon promotion discounts applied per placed order |

![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-cc-b2c_merchandiser_administrator-264-0-0-production-enus/ea76f372-6cfa-42a6-8e7c-05c6df7abed8/images/icon_note.png)

Note

When a site supports multiple currencies, B2C Commerce collects raw data values across all sessions, regardless of session currency. B2C Commerce converts currency values into the site's default currency. If a shopper places an order during an A/B test, A/B test statistics reflect the converted monetary value.

B2C Commerce updates A/B testing metrics within 10 minutes on a Production instance. On Staging instances, B2C Commerce updates metrics daily overnight. This setting is not configurable.