---
schema_version: "1"
id: 46fc31168d5eeb72727a762cac1f69896ce85b045bea7e8845babba10517e55f
title: Analyze Report Data
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/analytics/264-0-0/ri_analyze.md
canonical_url: https://help.salesforce.com/s/articleView?id=analytics.ri_analyze.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: efaa347b34b7b355778cf3ce0690d58d3e53540dad3d682a57505d639c773d24
description: Let Einstein Discovery for Reports augment your report with AI and comprehensive statistical analysis to produce Einstein Discovery-powered insights into your data. Einstein does the analytic heavy lifting for you. Your efforts aren’t required to group report data, or summarize it, or chart it (unless you really want to).
products:
- Cross Cloud
release: "264"
---
# Analyze Report Data
Let Einstein Discovery for Reports augment your report with AI and comprehensive statistical analysis to produce Einstein Discovery-powered insights into your data. Einstein does the analytic heavy lifting for you. Your efforts aren’t required to group report data, or summarize it, or chart it (unless you really want to).
### Required Editions
Available in Lightning Experience
Available in Enterprise, Performance, and Unlimited Editions. Also available in Developer Edition.
User
Permissions Needed
To start an analysis:
Can Run Einstein Discovery for Reports
Note
- For an introduction, check out the [Einstein Data Insights: Quick Look](https://trailhead.salesforce.com/content/learn/modules/einstein_data_insights_quick_look) Trailhead module.
- Consider [Report Tips for Einstein Discovery for Reports](https://help.salesforce.com/s/articleView?id=analytics.ri_report_tips.htm&release=264.0.0&type=5 "Consider these tips to optimize your report analysis. To learn more, see Einstein Discovery for Reports: Limits and Allocations.").
To get insights into your report data:
1. Run a Tabular and Summary report that has at least 2 columns and 50 rows of data.
For help with building a report, see [Build a Report](https://help.salesforce.com/s/articleView?id=analytics.rd_reports_build.htm&release=264.0.0&type=5 "When you have questions about your Salesforce data, like “How much revenue did we earn in the South East last quarter?”, “Which lead source is generating the most closed opportunities?”, or “What is the average age of all open cases?”, build a report to get the answers.") in Salesforce Help.
2. In the Toolbar, click **Analyze**.
Note If the **Analyze** button is visible but disabled, then be sure to enable **Detail Rows** at the bottom of the run page. The **Insights** button is enabled only when **Detail Rows** is enabled.
If there are no existing analyses on a report, Einstein Discovery for Reports automatically runs an initial analysis. Einstein counts the number of values (frequency count) in the report and looks for statistically significant occurrences of values in the report data.
Einstein displays the results of its Occurrences analysis.
You can initiate a new insight by clicking the Einstein icon and move on to Step 3.
Otherwise, you can filter to a specific insight by clicking it.
When you finish scrolling through the Occurrences insights, click Home on the toolbar to create other analyses.
The Einstein Discovery for Reports panel appears.
If you see a **My Past Analyses** for this report, you can click one to run a past analysis, and then skip the next two steps.
3. If you want, change the focus of Einstein’s analysis. From **I Want to Analyze**, select a different outcome from the list of candidate report columns, or select **Occurrences** if you want to analyze the number of times (frequency count) a value has occurred. From **with a goal to** dropdown, select whether you want Einstein’s analysis to **Maximize** or **Minimize** the outcome. If you can’t find the variable you want, edit the report and add the desired column. Outcomes can be numeric fields (measures) or text fields with two values (such as w/lost, churn/not-churn, or public/private).
4. Click **Create Analysis**.
Einstein begins analyzing your report data. When finished, Einstein shows you a summary of the findings (1) and the report columns (2), ranked by correlation to the goal you selected.
- If this analysis was run previously, Einstein displays a change summary that shows you the net difference between versions. To compare versions side-by-side, click the summary.
- The higher the correlation, expressed as a percentage, the stronger the statistical relationship, and the more likely it's worth a closer look.
Note Keep in mind that correlation is not causation. Correlation merely describes the strength of association between variables, not whether they causally affect each other.
5. Scroll down to review the list of insights that Einstein uncovered in its analysis.
Einstein lists insights in order of statistical significance, starting with the insights that have the highest impact on the goal.
6. Click an insight that you're interested in learning more about.
Each insight contains a name, a chart, a summary headline, and descriptive text (insight title and supporting details).
To display details about a particular segment in the chart, hover over it.
7. You can filter the insights list in several ways:
- To filter by keyword, enter text in the search box.
- To filter the insights list by impact (positive or negative) on the goal you selected for analysis, click
- By default, the only insights you see are the most statistically significant insights. To see all insights, scroll to the bottom of the insights list, and click **Show insights that are not significant**.
8. To refresh your analysis and create an analysis version, click the refresh button.
Einstein begins analyzing your report data. When finished, Einstein updates the list of insights resulting from its analysis.