---
schema_version: "1"
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title: Sales Engagement Reports
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/analytics/264-0-0/reports_HVS.md
canonical_url: https://help.salesforce.com/s/articleView?id=analytics.reports_HVS.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: cec3f7da302a1b0015a474d3ec697daef5cca9f340abf6d050c05b828362b64c
description: Sales Engagement reports give you information about your inside sales efforts. As your reps work through cadences, you can evaluate how your prospects become qualified leads and which cadence step is most effective. You can also examine phone call statistics for your reps, which reps are converting the most prospects, and more.
products:
  - Cross Cloud
release: "264"
---
# Sales Engagement Reports

Sales Engagement reports give you information about your inside sales efforts. As your reps work through cadences, you can evaluate how your prospects become qualified leads and which cadence step is most effective. You can also examine phone call statistics for your reps, which reps are converting the most prospects, and more.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: Lightning Experience</td></tr><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available with Sales Engagement, which is available for an extra cost in: <strong>Enterprise</strong>, <strong>Performance</strong>, and <strong>Unlimited</strong> Editions</td></tr></tbody></table>

Once sales reps take some prospects through a cadence, six included reports provide managers with insights into the performance of their cadences, how their team is doing, and where they can improve.

Cadence Completion Reason

For cadences that had contacts or leads added within the past 30 days, this report shows the percentage of cadence completions, by completion reason. The completion reason field is empty until a cadence is completed.

![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-analytics-analytics-264-0-0-production-enus/295fead5-b71d-4e1c-9886-4af4d53400b6/images/icon_note.png)

Note If you increase the report’s time span and your company contains many leads or contacts in each cadence, the report may take longer to run. To improve the performance, use filtering to limit the result set returned by the report. For instance, reduce the time span to cadences less than the default 30-day setting.

Cadence Engagement

Shows which cadence and which outreach step is the most effective for each type of prospect engagement, such as total calls or email delivery rate.

Lead Conversion

Shows how many leads sales reps are converting, the dollar value of the related opportunities, and who the top sales performer is.

Call Activity

Shows which sales reps are making the most phone calls, and what the results are.

Call Script Engagement

Shows how prospects responded to calls based on your call scripts. See exactly how many calls were successful.

Email Template Engagement

Shows how prospects responded to emails based on your email templates. See exactly how many prospects replied to each email.