---
schema_version: "1"
id: e6419d95f65113cdbbf6b937844cb0dfe74272d3a21070cb7ca2237bb96c0b29
title: Use Analytics for Subscriber Lifecycle Management Dashboards
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/analytics/264-0-0/bi_template_analytics_subscriberlifecycle_dashboards.md
canonical_url: https://help.salesforce.com/s/articleView?id=analytics.bi_template_analytics_subscriberlifecycle_dashboards.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: d50bf0b0eea8e9539b33b246f5c9eb18bdbdde1b7258175f377689956c73ab42
description: By using the Subscriber Lifecycle Management Analytics dashboards, Marketing Managers can track overall subscriber trends, analyze the trends' effects on revenue, and respond with better products and marketing strategies. Service Agents can view the resolution status of their cases and monitor the improvement of case-resolution KPIs and Customer Lifetime Value (CLTV) over time.
products:
  - CRM Analytics
  - Cross Cloud
release: "264"
---
# Use Analytics for Subscriber Lifecycle Management Dashboards

By using the Subscriber Lifecycle Management Analytics dashboards, Marketing Managers can track overall subscriber trends, analyze the trends' effects on revenue, and respond with better products and marketing strategies. Service Agents can view the resolution status of their cases and monitor the improvement of case-resolution KPIs and Customer Lifetime Value (CLTV) over time.

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small "><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: Enterprise, Performance, and Unlimited Editions where Media Cloud is enabled</td></tr></tbody></table>

The Subscriber Lifecycle Management Analytics app includes these dashboards:

- Subscriber Lifecycle Management Analytics
- Service Console

## Subscriber Lifecycle Management Analytics Dashboard

The Subscriber Lifecycle Management Analytics dashboard tracks the overall trend in subscriber count and churn. You can use the dashboard to analyze the effects of subscriber trends on revenue and CLTV.

**Product Performance Page**

The page answers these questions:

- What's the number of new, churned, and net active subscribers over time?
- Which is the most subscribed product?
- Which is the top-performing product based on key revenue metrics?
- What's the most popular payment method by transaction and by amount?
- What's the percentage of overall churned subscribers?
- How do my products perform based on churn rate, average subscription length, and count of subscribers?
- What's the subscribers’ CLTV distribution?

**Customer Lifetime Value Analysis Page**

The page answers these questions:

- How did the key revenue metrics trend over time?
- How did the number of subscribers change over time?
- How did the revenue in focus duration perform relative to the past?
- What’s the change in KPIs for a selected period?
- How much did the CLTV change over time?

## Service Console Dashboard

The Service Console embedded dashboard for service agents tracks the resolution status of their cases and monitors the improvement of case-resolution KPIs and CLTV over time. The dashboard answers these questions:

- What's my case resolution status?
- How many cases have I handled?
- Did the case resolution KPIs improve over time?
- What's the CLTV of the subscribers that I serviced?
- How did the CLTV trend over time?
- What's my average case resolution time relative to the global average?