---
schema_version: "1"
id: ff67323fc2a61c275380509de52a2e1af6228b494505d9372cc635f822d23fc6
title: When to Use CRM Analytics Direct Data for Snowflake
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/analytics/264-0-0/bi_explorer_direct_data_snowflake_when_to_use.md
canonical_url: https://help.salesforce.com/s/articleView?id=analytics.bi_explorer_direct_data_snowflake_when_to_use.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 9441439aad1efba1c481ac3be543d192d68771f9e6da284f96ee4240951ae09e
description: To run analysis on your Snowflake data, you can use CRM Analytics Direct Data for Snowflake or Snowflake input connectors or a combination of the two.
products:
  - CRM Analytics
  - Cross Cloud
release: "264"
---
# When to Use CRM Analytics Direct Data for Snowflake

To run analysis on your Snowflake data, you can use CRM Analytics Direct Data for Snowflake or Snowflake input connectors or a combination of the two.

Refer to these guidelines to determine whether Direct Data for Snowflake meets your business needs.

With Direct Data for Snowflake, you can:

- Save time on setup and eliminate the need for data syncs, dataflows, or recipes to keep queries based on Snowflake data up to date.
- Eliminate the need to load and prepare large volumes of Snowflake data into CRM Analytics and manage its dataflows.
- Free up data pipelines for the resources and processes that require them.
- Get real-time metrics in dashboards and lenses with queries based on Snowflake data.
- Meet data residency requirements on Snowflake data but still analyze it to make business decisions.
- Maintain on-demand access to less frequently used data, such as order details, without having to load it into CRM Analytics.
- Incorporate data from Snowflake Data Marketplace for deeper insights on your Snowflake data.
- Take advantage of Snowflake’s native support for analytics on data in semi-structured data formats, such as JSON, Parquet, or XML.
- Quickly create and test which data models to use with your Snowflake data before connecting it to CRM Analytics. You can even collaborate easily with other users during this process.

#### See Also

- [CRM Analytics Direct Data for Snowflake Tips and Considerations](https://help.salesforce.com/s/articleView?id=analytics.bi_explorer_direct_data_snowflake_tips_considerations.htm&release=264.0.0&type=5 "It helps to be familiar with these tips and considerations when working with Direct Data for Snowflake.")
- [Snowflake Connection](https://help.salesforce.com/s/articleView?id=analytics.bi_integrate_connectors_snowflake_settings.htm&release=264.0.0&type=5 "Create a remote connection using the Snowflake connector to sync data from Snowflake to CRM Analytics. This connector supports private key or OAuth 2.0 for authentication. Using OAuth 2.0 requires additional setup steps in Snowflake and the Salesforce credentials.")