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title: About Einstein Discovery
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portal_url: https://docs.salesforce.com/admin/current/en-us/analytics/264-0-0/bi_edd_intro.md
canonical_url: https://help.salesforce.com/s/articleView?id=analytics.bi_edd_intro.htm&release=264.0.0&type=5
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description: Use Einstein Discovery to augment your data analysis by exposing relevant facts, themes, and statistical correlations in your data. Einstein Discovery walks you through what has happened and why, what has changed, what is likely to happen, and what you can do about it. Now anyone can tap into the power of data science and conduct statistical analytics and predictive analytics.
products:
  - CRM Analytics
  - Cross Cloud
release: "264"
---
# About Einstein Discovery

Use Einstein Discovery to augment your data analysis by exposing relevant facts, themes, and statistical correlations in your data. Einstein Discovery walks you through what has happened and why, what has changed, what is likely to happen, and what you can do about it. Now anyone can tap into the power of data science and conduct statistical analytics and predictive analytics.

![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-analytics-bi-264-0-0-production-enus/ec791473-f5b4-4f64-a656-9104f455d966/images/icon_note.png)

Note Einstein Discovery stories are now models. We wish we could snap our fingers to update the name everywhere, but you can expect to see the previous name in a few places until we replace it.

## Explain and Predict Outcomes

A _model_ helps you explore relationships between a business-relevant outcome (called the _outcome variable_) and the possible factors (called _explanatory variables_) that can potentially influence the outcome. For example, a model can focus on margin as the outcome variable. For explanatory variables, the model can consider business data (such as customer type or campaign) as potential contributing factors to the margin. Based on its understanding of the relationships in your data, Einstein can predict future outcomes and suggests ways in which to improve the probability of even better outcomes.

## Configuration

Define the data and analytical settings that Einstein Discovery uses to generate insights and build predictive models. Settings include the outcome variable, whether to maximize or minimize the outcome variable, the data to analyze in a CRM Analytics dataset, and other preferences. The model configuration tells Einstein Discovery how to conduct the analysis and communicate its results.

## Data Insights

Explore descriptive and diagnostic analysis Einstein Discovery provides to find answers and explanations about your data as they relate to the outcome you're interested in. Let Einstein Discovery highlight meaningful relationships in your data, then dive deeper to learn more.

## Collaboration

Depending on your user permissions, you can create and share models with others.