---
schema_version: "1"
id: a911bff52a0aeb47157b43e060824f16509f7c56f6da42f38918f30a03f36dcd
title: Explore a First-Order Insight for a Text Variable
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/analytics/264-0-0/bi_edd_insight_variable_category.md
canonical_url: https://help.salesforce.com/s/articleView?id=analytics.bi_edd_insight_variable_category.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 3efd53e296709baacd41817c5cec21b91ced8687245c26bbbcb3c3d817f198fd
description: When you select a text (categorical) variable, Einstein displays a bar chart with the text variable along the horizontal axis.
products:
  - CRM Analytics
  - Cross Cloud
release: "264"
---
# Explore a First-Order Insight for a Text Variable

When you select a text (categorical) variable, Einstein displays a bar chart with the text variable along the horizontal axis.

The following example shows a descriptive insight with a categorical explanatory variable.

![Descriptive bar chart, showing three numbered elements](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-analytics-bi-264-0-0-production-enus/ec791473-f5b4-4f64-a656-9104f455d966/bi/images/bi/bi_edd_insight_variable_category.png)

To help orient you to what this chart reveals, refer to the headline on the left. In the chart, generally look for blue bars, starting from left to right.

Chart Axes  
| Axis | Description |
| --- | --- |
| Horizontal | Explanatory variable (categories) for this insight. Each bar represents a category of the explanatory variable. Categories are sorted by descending frequency from left to right (unless otherwise selected in Model Setup). Categories containing the highest frequency of observations are shown to the left, and the categories with the lowest frequency of observations are shown to the right. |
| Vertical | Outcome variable for this model. |

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small " summary="Chart Elements">
        <caption>Chart Elements</caption>
        <colgroup>
          <col style="width:8.375209380234507%">
          <col style="width:16.750418760469014%">
          <col style="width:74.87437185929649%">
        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d147245e104">Number</th>
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d147245e107">Element</th>
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d147245e110">Description</th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="Number" class="slds-cell-wrap" style="vertical-align:top;" headers="d147245e104 ">1</td>

            <td data-label="Element" class="slds-cell-wrap" style="vertical-align:top;" headers="d147245e107 ">Global Average</td>

            <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d147245e110 ">The orange line represents the global average of all variables.</td>

          </tr>
          <tr class="">
            <td data-label="Number" class="slds-cell-wrap" style="vertical-align:top;" headers="d147245e104 ">2</td>

            <td data-label="Element" class="slds-cell-wrap" style="vertical-align:top;" headers="d147245e107 ">Category of the Explanatory Variable</td>

            <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d147245e110 ">
              <p>Each vertical bar represents a category of the <em>Explanatory Variable</em>.</p>
              <ul>
                <li>Blue signifies a category that is statistically significant.</li>
                <li>Gray signifies a category that is statistically insignificant.</li>
                <li>The height of the bar shows the average <em>Outcome Variable</em> for this
                  category relative to the <strong class="uicontrol">Global Average</strong> line. In this
                  example, <strong>Division=Standard Hardware</strong> has an average CLV that is the most
                  below the global average.</li>
              </ul>
              <p>Hover-over details:</p>
              <ul>
                <li><strong class="uicontrol">Explanatory Variable</strong> and
                  <strong class="uicontrol">Category</strong>
                </li>
                <li><strong class="uicontrol">Total</strong>: Sum of all Outcome Variables for this
                  category.</li>
                <li><strong class="uicontrol">Count</strong>: Number of observations in this category.</li>
                <li><strong class="uicontrol">Difference from Average</strong>: How much this category average
                  differs from the global average (<strong class="uicontrol">Average</strong> -
                  <strong class="uicontrol">Global Average</strong>).
                </li>
                <li><strong class="uicontrol">Outcome Variable</strong>: Average Outcome Variable for this
                  category (<strong class="uicontrol">Total</strong> / <strong class="uicontrol">Count</strong>).</li>
                <li><strong class="uicontrol">Global Average</strong>: Global average of all variables.</li>
              </ul>
            </td>

          </tr>
          <tr class="">
            <td data-label="Number" class="slds-cell-wrap" style="vertical-align:top;" headers="d147245e104 ">3</td>

            <td data-label="Element" class="slds-cell-wrap" style="vertical-align:top;" headers="d147245e107 ">Category with the Highest Average</td>

            <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d147245e110 ">Category with the highest average.</td>

          </tr>
        </tbody>
      </table>