---
schema_version: "1"
id: 0c0e5609a1a708138d80966894f163ac4bc1b56269a8306427da981601301512
title: Explore Predictions and Improvements
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/analytics/264-0-0/bi_edd_insight_prediction.md
canonical_url: https://help.salesforce.com/s/articleView?id=analytics.bi_edd_insight_prediction.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: fe66b7e47aa43ca482859ef349bd8102e22a0204f825dda1df1c9a836d19c5f0
description: Explore predicted outcomes and suggested ways to improve those predicted outcomes. Perform interactive, “what if” analyses and change feature selections to see prediction scores, top prediction factors, and top improvements to enhance prediction scores.
products:
  - CRM Analytics
  - Cross Cloud
release: "264"
---
# Explore Predictions and Improvements

Explore predicted outcomes and suggested ways to improve those predicted outcomes. Perform interactive, “what if” analyses and change feature selections to see prediction scores, top prediction factors, and top improvements to enhance prediction scores.

![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-analytics-bi-264-0-0-production-enus/ec791473-f5b4-4f64-a656-9104f455d966/images/icon_note.png)

Note Einstein Discovery stories are now models. We wish we could snap our fingers to update the name everywhere, but you can expect to see the previous name in a few places until we replace it.

**About Predictions and Improvements**

In Einstein Discovery, a _prediction_ is a probabilistic value of a future outcome, as calculated by a predictive model. Predictions are similar to the kind of regression or machine-learning analysis that data scientists conduct using advanced analytics tools. Knowing the most influential predictor variables can, for example, help a sales or marketing manager choose where to invest budget and which areas are less important. You can explore which variable values maximize or minimize your desired outcome.

An _improvement_ is a suggested action, based on prescriptive analytics, that a user can take to improve the likelihood of a desired outcome. Improvements are associated with _actionable variables_, which are explanatory variables that people can control. For example, you can determine which marketing campaign or sales strategy to use for a given customer. Einstein Discovery recommends specific actions for changing predictors and seeing the impact on the prediction.

**Explore What Could Happen**

To simulate and explore future outcomes:

1. [Open a Model](https://help.salesforce.com/s/articleView?id=analytics.bi_edd_story_open.htm&release=264.0.0&type=5 "Open a model to explore relationships in your data.").
2. Click **Predictions** (1).
    
    ![Predictions view after clicking Predictions on the Model Toolbar](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-analytics-bi-264-0-0-production-enus/ec791473-f5b4-4f64-a656-9104f455d966/bi/images/bi/bi_edd_insight_prediction.png)
3. Under **Select a Group to Predict** (2), select an option from one or more features.
    
    ![A group selected for prediction and the resulting prediction results](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-analytics-bi-264-0-0-production-enus/ec791473-f5b4-4f64-a656-9104f455d966/bi/images/bi/bi_edd_insight_prediction_select.png)
    
    <table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
              <colgroup>
                <col style="width:18.281535648994517%">
                <col style="width:81.71846435100548%">
              </colgroup>
              <thead class="slds-text-title_caps ">
                <tr class="">
                  <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d129031e131">Field</th>
                  <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d129031e134">Description</th>
                </tr>
              </thead>
              <tbody>
                <tr class="">
                  <td data-label="Field" class="slds-cell-wrap" style="vertical-align:top;" headers="d129031e131 ">Einstein Prediction</td>

                  <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d129031e134 ">Prediction score for your selections. Probabilistic calculation of the
                    outcome based on the model.</td>

                </tr>
                <tr class="">
                  <td data-label="Field" class="slds-cell-wrap" style="vertical-align:top;" headers="d129031e131 ">Top Improvements</td>

                  <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d129031e134 ">Suggested actions that you can take to improve the predicted outcome.</td>

                </tr>
                <tr class="">
                  <td data-label="Field" class="slds-cell-wrap" style="vertical-align:top;" headers="d129031e131 ">Model Overview</td>

                  <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d129031e134 ">Metrics that describe the quality of the model. For details, see <a href="https://help.salesforce.com/s/articleView?id=analytics.bi_edd_model_metrics.htm&amp;release=264.0.0&amp;type=5" title="Model performance metrics reveal quality measures and associated details for a model. Use model performance to evaluate a model's ability to predict an outcome. When ready, you then deploy a model to Salesforce to predict outcomes in production.">Evaluate Model Quality</a>.</td>

                </tr>
                <tr class="">
                  <td data-label="Field" class="slds-cell-wrap" style="vertical-align:top;" headers="d129031e131 ">Top Prediction Factors</td>

                  <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d129031e134 ">Explanatory variables, favorable and unfavorable, that are most strongly associated with the predicted outcome.</td>

                </tr>
                <tr class="">
                  <td data-label="Field" class="slds-cell-wrap" style="vertical-align:top;" headers="d129031e131 ">Insights</td>

                  <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d129031e134 ">
                    <p>Any insights associated with your prediction.
                    </p>
                    <div class="slds-box slds-box_x-small slds-theme_shade slds-m-top_medium slds-m-bottom_medium">
                      <div class="slds-media slds-media_responsive">
                        <div class="slds-media__figure"><span class="slds-icon_container slds-icon_container_circle slds-icon-note-note"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-analytics-bi-264-0-0-production-enus/ec791473-f5b4-4f64-a656-9104f455d966/images/icon_note.png" alt="Note"></span></div>
                        <div class="slds-media__body" style="padding-top:.5rem;padding-bottom:.5rem;"><span class="slds-text-title_caps">Note</span> A shield icon indicates that the variable is flagged as sensitive.</div>
                      </div>
                    </div>
                  </td>

                </tr>
              </tbody>
            </table>
4. To see recommendations for a given feature, select **Actionable**.
    
    ![A group selected as Actionable and the resulting recommendations listed under Top Improvements](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-analytics-bi-264-0-0-production-enus/ec791473-f5b4-4f64-a656-9104f455d966/bi/images/bi/bi_edd_insight_prediction_improvement.png)
    
    If there are ways to statistically improve the predicted outcome for the selected feature, Einstein displays them in **Top Improvements**.