---
schema_version: "1"
id: e24596330b5df1ad0b4a6a9a386afff165d8c592fea50bd4abbfcc8b31b06465
title: Analyze Your Data with Models and Insights
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/analytics/264-0-0/bi_edd_analyze.md
canonical_url: https://help.salesforce.com/s/articleView?id=analytics.bi_edd_analyze.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 02c92bb3eb78c59d204a836bccfc291532053bdbc8661237e521b8665082478a
description: Create models to analyze your data. Explore the insights that Einstein Discovery revealed in your data using AI, machine learning, and statistical analysis. Insights show you what happened in your data, why it happened, and what could happen.
products:
  - CRM Analytics
  - Cross Cloud
release: "264"
---
# Analyze Your Data with Models and Insights

Create models to analyze your data. Explore the insights that Einstein Discovery revealed in your data using AI, machine learning, and statistical analysis. Insights show you what happened in your data, why it happened, and what could happen.

- **[Create and Manage Models](https://help.salesforce.com/s/articleView?id=analytics.bi_edd_story.htm&release=264.0.0&type=5)**  
    Models tell Einstein Discovery what to analyze. Creating a model involves defining the dataset fields, outcome variable, explanatory variables, and other settings to include in the analysis. Einstein Discovery uses this information to generate insights into your data.
- **[Explore Data Insights](https://help.salesforce.com/s/articleView?id=analytics.bi_edd_story_explore.htm&release=264.0.0&type=5)**  
    You can explore insights for any model to which you have access. An insight is a statistically significant finding in your data. When you create a model version, Einstein Discovery analyzes the data in your dataset and generates insights based on its analysis. Insights provide a starting point for you to investigate the relationships among your model’s explanatory variables and its goal.