---
schema_version: "1"
id: 9e90e6e627da1b6375104634861e89c2e6419ad444092a4a07def06a129169a8
title: CRM Analytics
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/analytics/264-0-0/bi.md
canonical_url: https://help.salesforce.com/s/articleView?id=analytics.bi.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 14373d23f3a9351f258d3991eda64c89e8ed86130fc37c410a92f43be7714ae7
description: Unleash the power of data to drive better business decisions. Connect data sources, gain deep understanding of your business and customer data, and deliver timely, actionable insights and predictions to your teams within the context of their work.
products:
  - CRM Analytics
  - Cross Cloud
release: "264"
---
# CRM Analytics

Unleash the power of data to drive better business decisions. Connect data sources, gain deep understanding of your business and customer data, and deliver timely, actionable insights and predictions to your teams within the context of their work.

![Analytics Cloud banner](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-analytics-bi-264-0-0-production-enus/ec791473-f5b4-4f64-a656-9104f455d966/bi/images/bi_banner_top_analytics_cloud_help.png) <table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
      <colgroup>
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        <tr class="">
          <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d168993e42">CRM Analytics</th>
          <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d168993e45">Einstein Discovery</th>
          <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d168993e48">Unified Analytics Experiences</th>
        </tr>
      </thead>
      <tbody>
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          <td data-label="CRM Analytics" class="slds-cell-wrap" style="vertical-align:top;" headers="d168993e42 ">
            <p>
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-analytics-bi-264-0-0-production-enus/ec791473-f5b4-4f64-a656-9104f455d966/resources-global/_corporate/images/learning_minimap/link_icon.png" alt="Help icon"></span>
              <a href="https://help.salesforce.com/s/articleView?id=analytics.bi_help.htm&amp;language=en_US" target="_blank">CRM Analytics Learning Map</a>
            </p>
            <p>
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="height:32px;margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-analytics-bi-264-0-0-production-enus/ec791473-f5b4-4f64-a656-9104f455d966/resources-global/_corporate/images/learning_minimap/help_minimap.png" alt="Help icon"></span>
              <a href="https://help.salesforce.com/s/articleView?id=analytics.bi_direct_data_for_cdp.htm&amp;language=en_US" target="_blank">Direct Data for <span>Data 360</span></a>
            </p>
            <p>
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-analytics-bi-264-0-0-production-enus/ec791473-f5b4-4f64-a656-9104f455d966/resources-global/_corporate/images/learning_minimap/link_icon.png" alt="Help icon"></span>
              <a href="https://help.salesforce.com/s/articleView?id=analytics.analytics_apps.htm&amp;language=en_US" target="_blank">Intelligent Analytics Apps</a>
            </p>
            <p>
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="height:32px;margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-analytics-bi-264-0-0-production-enus/ec791473-f5b4-4f64-a656-9104f455d966/resources-global/_corporate/images/learning_minimap/help_minimap.png" alt="Help icon"></span>
              <a href="https://help.salesforce.com/s/articleView?id=analytics.bi_app_prebuilt.htm&amp;language=en_US" target="_blank">Industry Apps and Prebuilt Apps</a>
            </p>
            <p style="margin-bottom:0;">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="height:32px;margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-analytics-bi-264-0-0-production-enus/ec791473-f5b4-4f64-a656-9104f455d966/resources-global/_corporate/images/learning_minimap/help_minimap.png" alt="Help icon"></span>
              <a href="https://help.salesforce.com/s/articleView?id=analytics.bi_app_communities.htm&amp;language=en_US" target="_blank">CRM Analytics for Experience Cloud</a>
            </p>
          </td>

          <td data-label="Einstein Discovery" class="slds-cell-wrap" style="vertical-align:top;" headers="d168993e45 ">
            <p>
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-analytics-bi-264-0-0-production-enus/ec791473-f5b4-4f64-a656-9104f455d966/resources-global/_corporate/images/learning_minimap/link_icon.png" alt="Help icon"></span>
              <a href="https://help.salesforce.com/s/articleView?id=analytics.bi_edd.htm&amp;language=en_US" target="_blank">Einstein
                Discovery Learning Map</a>
            </p>
            <p style="margin-bottom:0;">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="height:32px;margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-analytics-bi-264-0-0-production-enus/ec791473-f5b4-4f64-a656-9104f455d966/resources-global/_corporate/images/learning_minimap/help_minimap.png" alt="Help icon"></span>
              <a href="https://help.salesforce.com/s/articleView?id=analytics.reports_intelligent_overview.htm&amp;language=en_US" target="_blank">Einstein Discovery for Reports</a>
            </p>
          </td>

          <td data-label="Unified Analytics Experiences" class="slds-cell-wrap" style="vertical-align:top;" headers="d168993e48 ">
            <p>
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="height:32px;margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-analytics-bi-264-0-0-production-enus/ec791473-f5b4-4f64-a656-9104f455d966/resources-global/_corporate/images/learning_minimap/help_minimap.png" alt="Help icon"></span>
              <a href="https://help.salesforce.com/s/articleView?id=analytics.analytics_home.htm&amp;language=en_US" target="_blank">Analytics Tab</a>
            </p>
            <p>
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="height:32px;margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-analytics-bi-264-0-0-production-enus/ec791473-f5b4-4f64-a656-9104f455d966/resources-global/_corporate/images/learning_minimap/help_minimap.png" alt="Help icon"></span>
              <a href="https://help.salesforce.com/s/articleView?id=analytics.bi_home_collections.htm&amp;language=en_US" target="_blank">Collections</a>
            </p>
            <p>
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="height:32px;margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-analytics-bi-264-0-0-production-enus/ec791473-f5b4-4f64-a656-9104f455d966/resources-global/_corporate/images/learning_minimap/help_minimap.png" alt="Help icon"></span>
              <a href="https://help.tableau.com/current/online/en-us/pulse_salesforce.htm" target="_blank">Pulse for Salesforce App</a>
            </p>
            <p>
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="height:32px;margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-analytics-bi-264-0-0-production-enus/ec791473-f5b4-4f64-a656-9104f455d966/resources-global/_corporate/images/learning_minimap/help_minimap.png" alt="Help icon"></span>
              <a href="https://help.salesforce.com/s/articleView?id=analytics.bi_tableau_views_online.htm&amp;language=en_US" target="_blank">Tableau Views in CRM Analytics</a>
            </p>
            <p>
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="height:32px;margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-analytics-bi-264-0-0-production-enus/ec791473-f5b4-4f64-a656-9104f455d966/resources-global/_corporate/images/learning_minimap/help_minimap.png" alt="Help icon"></span>
              <a href="https://help.salesforce.com/s/articleView?id=slack.crm_analytics_slack_app_intro.htm&amp;language=en_US" target="_blank">Slack</a>
            </p>
            <p style="margin-bottom:0;">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="height:32px;margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-analytics-bi-264-0-0-production-enus/ec791473-f5b4-4f64-a656-9104f455d966/resources-global/_corporate/images/learning_minimap/help_minimap.png" alt="Help icon"></span>
              <a href="https://help.salesforce.com/s/articleView?id=xcloud.salesforce_app_unified_analytics.htm&amp;language=en_US" target="_blank">Mobile</a>
            </p>
          </td>

        </tr>
      </tbody>
    </table>

- **[Explore Data and Take Action with CRM Analytics](https://help.salesforce.com/s/articleView?id=analytics.bi_help.htm&release=264.0.0&type=5)**  
    CRM Analytics is a cloud-based platform for connecting data from multiple sources, creating interactive views of that data, and sharing those views in apps. CRM Analytics is a better way to distribute insight to business users so they can understand and act on changing information.
- **[Intelligent Analytics Apps](https://help.salesforce.com/s/articleView?id=analytics.analytics_apps.htm&release=264.0.0&type=5)**  
    Provide your teams with curated paths through your data, plus powerful tools for spontaneous, deep explorations. With an intelligent app, you have a purpose-built set of analyses and insights about a specific area of your business. Answer pressing questions, predict outcomes, and get recommendations on the next best actions with insights infused directly within the flow of work in Salesforce.
- **[Explain, Predict, and Take Action with Einstein Discovery](https://help.salesforce.com/s/articleView?id=analytics.bi_edd.htm&release=264.0.0&type=5)**  
    Einstein Discovery augments your business intelligence with statistical modeling and supervised machine learning to identify, surface, and visualize insights into your business data. It uses predictive and prescriptive analysis to predict future outcomes, as well as suggests ways in which you can improve predicted outcomes. Einstein Discovery requires either the CRM Analytics Plus license or Einstein Predictions license, both of which are available for an extra cost.