---
schema_version: "1"
id: 63eb079929b5720e3cfd0679b148e707d0bea12787c191971c004648ed22e465
title: CRM Analytics for Sales Cloud Einstein
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/ai/264-0-0/wave_overview.md
canonical_url: https://help.salesforce.com/s/articleView?id=ai.wave_overview.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 3b70c1ee0bfba726ae41fc56f95d1a76dea343b59de13affb7d9c076a5dd95fb
description: Get access to more advanced analytics dashboards built on CRM Analytics. Salesforce admins can evaluate the effectiveness of Einstein features such as Einstein Lead Scoring. Sales leaders, managers, and reps can use Einstein Discovery for Reporting and Sales Analytics to get deeper insights into their sales data. From the Analytics tab or Analytics Studio, see the apps you have access to.
products:
  - Sales
  - Cross Cloud
release: "264"
---
# CRM Analytics for Sales Cloud Einstein

Get access to more advanced analytics dashboards built on CRM Analytics. Salesforce admins can evaluate the effectiveness of Einstein features such as Einstein Lead Scoring. Sales leaders, managers, and reps can use Einstein Discovery for Reporting and Sales Analytics to get deeper insights into their sales data. From the Analytics tab or Analytics Studio, see the apps you have access to.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: Lightning Experience</td></tr><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available with Sales Cloud Einstein, which is available in <strong>Performance</strong> and <strong>Unlimited</strong> Editions, and for an extra cost in <strong>Enterprise</strong> Edition</td></tr></tbody></table>

 
| Sales Cloud Einstein Feature or App | Description |
| --- | --- |
| Einstein Activity Capture | Summary of sales activities, including activities added with Einstein Activity Capture. See [Review the Activities Dashboard](https://help.salesforce.com/articleView?id=aac_review_activity_reports.htm&language=en_US) |
| Einstein Discovery for Reporting | Adds the Analyze button to reports, letting sales teams surface statistically significant occurrences about their reporting data. See [Analyze Report Data](https://help.salesforce.com/s/articleView?id=analytics.ri_analyze.htm&type=5&language=en_US). |
| Einstein Lead Scoring | Insights into company-level predictive factors, lead conversion rates, and top lead sources. See [Review the CRM Analytics Lead Scoring Dashboard](https://help.salesforce.com/s/articleView?id=ai.einstein_sales_els_model_insights.htm&release=264.0.0&type=5 "The included CRM Analytics Lead Scoring dashboard provides insights into which lead characteristics result in the most conversions. See how well lead scores correlate to conversion rates, monitor the average lead score of each lead source, and more."). |
| Einstein Forecasting | The prediction trend and summary graphs help you visualize your own predicted closing within a forecast period. See [Einstein Forecasting](https://help.salesforce.com/s/articleView?id=ai.einstein_sales_forecasting.htm&release=264.0.0&type=5 "Take the guesswork out of forecasting. Einstein Forecasting uses AI technology to bring more certainty and visibility to your forecasts. Improve forecasting accuracy, get forecast predictions, and track how sales teams are doing."). |
| Sales Analytics | With intuitive visualizations based on your Salesforce data, the Sales Analytics lets you move from insight to action quickly and helps you turn data into smarter sales. You must [create the Sales Analytics app](https://help.salesforce.com/articleView?id=bi_app_sales_wave_create.htm&language=en_US) before you can access its dashboards and datasets. |

![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-ai-einstein_sales-264-0-0-production-enus/13c193d3-11a5-49f2-8dbf-542c62890274/images/icon_note.png)

Note CRM Analytics for Sales Cloud Einstein reports on Sales Cloud data. You can’t use this feature to:

- Access Analytics Platform assets, such as applications, dashboards, lenses, or data
- Build custom apps or dashboards
- Upload, access, or connect external data using the API
- Import data from Salesforce objects not included in this feature

#### See Also

- [Sales Analytics](https://help.salesforce.com/s/articleView?id=analytics.bi_app_sales_wave.htm&type=5&language=en_US)
- [Understand Sales Analytics Limitations](https://help.salesforce.com/s/articleView?id=analytics.bi_app_sales_wave_limitations.htm&type=5&language=en_US)
- [Sales Cloud Einstein](https://help.salesforce.com/s/articleView?id=ai.einstein_sales.htm&release=264.0.0&type=5 "Supercharge your team’s sales productivity at every step of the sales process with key predictions, intelligent recommendations, and timely automation. Sales Cloud Einstein is your own data science department that learns from your team’s sales activities and CRM data. Einstein helps you identify the best leads, convert opportunities more efficiently, and retain customers with ease. Sales Cloud Einstein also includes the Sales Analytics app and Inbox.")